InCom's Real Estate Buzz

With the housing market on the rise, real estate agents are feeling the pressure to find new ways to market their businesses. For many, that means looking for the latest real estate tools. Starting out as a new real estate agent is not an easy process. Between showing properties and managing and marketing your business, it can be difficult to find the time to get everything done.  Fortunately, new agents have plenty of real estate tools to help them with all aspects of their business. Mastering the use of some of these tools is crucial to running an efficient real estate operation. Many of these tools are essential if you want to [...]

It takes months to rank high in organic search results for competitive keywords. But did you know that your company can secure the top slots instantly, if you are willing to spend the money on Google Ads? Google AdWords is a popular online advertising platform among real estate professionals looking to place themselves at the forefront of sellers the moment they search for their services. In fact, many real estate professionals are tripling their website traffic and seeing their website rise on Google by hundreds of positions across main keywords through Google PPC advertising programs. How to Optimize Your Google AdWords Campaign for [...]

Potential homebuyers have many things to consider when searching for a new home. Whether they want to be close to major amenities or live in a distinct neighborhood, you shouldn’t downplay how important access to good schools is. A recent REALTOR® survey found that 73% of homebuyers said school boundaries were important to their home search.    The best real estate websites need to offer a streamlined experience that prioritizes customizable search results that allow them to show things like nearby schools, amenities, parks, and more.    Adding this kind of functionality to your website is one of the easiest ways to [...]

Real estate web design - As a top-producing REALTOR®, you want to always refine your practices by keeping up with current trends and studying the best practices closely year after year. In real estate web design, there are many ways to provide an excellent user experience – make it easy to for your visitors to interact with your website to achieve their goals as well as yours.  A good user experience typically involves the following elements: Easy to find and access content  A visual impact that is engaging A design that is consistent with the brand identity Functionality and features that make task completion [...]