From Social Media to Real Estate Leads Generation Part 2: Tips on Social Networks

Social Media

In our previous blog we have identified universal ways of generating real estate leads through social media by creating and posting relevant, trending and valuable content. The value comes from posts that are directed at helping your visitors see you as an expert in your field, rather than overpopulating your posts with exhaustive self-marketing. Today, we will look closely at the top 5 social media platforms and see how each of them can be used to increase online engagement with your clients and generate new real estate leads. But first, let’s recap a few general rules commonly used across all social media for real estate [...]

From Social Media to Real Estate Leads Generation Part 1: 5 Easy Steps

Real Estate Marketing

    Social networks are wondrous beasts, they seem completely foreign and wild until you learn how to tame them. In any business, a conversation with your colleagues and clients often starts or continues online. With real estate marketing - the conversation never really ends, but transforms into an ongoing discussion. Regardless if you have a real estate agent website or a brokerage website, having presence in places where your clients are most active is an absolute must. That means that having one or several regularly updated social networks should be amongst your top priorities. Many agents put social media updates on hold, being under [...]

The Simple Wonders of SEO for Real Estate Marketing: How to Reach Prospective Real Estate Leads

Real Estate Agent Website Search Engine Optimization (SEO)

  Every real estate agent knows that reaching the right people at the right time is key to selling. As per the National Association of Realtors, last year 92% of buyers have looked for new homes online, so having a website can seriously expedite the process of reaching your prospective clients. Good thing that there are numerous online real estate marketing practices to help your website work for you. SEO (Search Engine Optimization) is a practice, which includes various techniques of making a website visible to search engines and its users. It is used to transform your site into a lead generating machine that works for you and its power [...]

Don’t Fall Behind on Google

Responsive Real Estate Listing with Google

Get ready for a major change! Google is at it once again and here's what to expect from their mobile-friendly update. If Google ranking lies at the top of your priority list, April 21st, 2015 marked an important date in SEO history and you should know all about it! On the 21st of April this year, Google unveiled their new algorithm that has changed the way websites are ranked within Google. The nickname “Mobilegeddon” is a perfect depiction of this recent release that places mobile-friendly at the forefront of Search Engine Optimization. It is said that the change will take approximately 1 week to take effect and the countdown has [...]

Get Responsive!

Real Estate Website

*/ Do you ever wonder what people see when they access your website over mobile or tablets? Would you feel more confident knowing that whether prospects or clients visit your site from home or on the go, your professional website and brand will not be tarnished with poor display and lack of user-friendliness? Responsive Web Designs “respond” to their environment. When a screen size is smaller or larger, the layout adapts to these changes and displays the design strategically to ensure that the user-friendly navigation is intact. Why is being “responsive” so important? “Day by day the number of devices, platforms, and browsers [...]

Bring Them Back with ReCall Marketing

Real Estate Website

When you offer the public an effective real estate website that answers common questions, displays multiple listings, and helps buyers and sellers accomplish their real estate goals, the odds are that people will visit your website for several different reasons. They may be searching for a home to buy or a REALTOR® to help them sell. Maybe they’re not sure if they’re able to purchase a home and need your expertise to show them what they can afford. Nevertheless, there is one thing that each visitor to your website will have in common: they will eventually leave your website. If you do not have their email address or phone number how can [...]

What on Earth is VOW?

Real Estate lead generation

If I asked you whether your current real estate website provider offers VOW, would you know the answer? If you’re not sure, the answer you’re looking for is most likely no. So how do you capture the contact information of your website visitors who are just roaming through your listings? There is a new real estate term that you will want to become familiar with if you are the type of agent who wants to capture real estate leads – VOW (Virtual Office Website). The Toronto Real Estate Board introduced VOW which allows consumers to access MLS® listing data while granting the REALTOR® the ability to oversee and supervise their [...]