The Power of Video Marketing

real estate video marketing

In real estate, marketing is key. Your brand presence is what helps generate awareness about your services and encourages creation of new business. Many agents market themselves traditionally by handing out flyers, brochures, and snail mailing booklets, while other agents market themselves online through social media, ad campaigns, and real estate websites.   Most recently, video marketing is making its way to many agents’ online marketing practices. There are various ways that this can be done but here are a few examples of ways video can be utilized for your marketing strategy:   1. Website Video Showcase a video on the forefront of [...]

Managing your Real Estate Sales Pipeline Effectively

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The first step to generating more business online is to set up your professional digital footprint. It’s important to have a real estate website where users can browse for listings in the MLS. When users take an interest in a property as they browse a website, they can reach out to the agent to inquire about the details of the property. In doing so, the website owner ends up generating a lead while the buyer receives more details about the desired property.   To ensure that the lead remains nurtured effectively, there are a few things that a real estate agent can do:   1. Drip Email Campaign Setting up a drip email campaign can help [...]

Best Practices for Facebook ads

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Generating real estate leads online has become a very common practice amongst many real estate professionals. Particularly, Facebook advertisements have been the more popular option for generating high quality leads. To generate the best results out of your Facebook ads, here are a few tips to follow:    Use videos: Vertical or square aspect ratio videos work best because they cover most of the screen. Use less text on images: Try a smaller font and less words on images to decrease text to image ratio. Images with less than 20% text tend to perform better. Although there is no limit on the amount of text that can be used in an ad [...]

Real Estate Optimized: The Virtual Experience

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For as long as many real estate professionals can remember, the practice of real estate marketing always involved face-to-face interaction with prospects. This is often translated in the form of door-to-door knocking, handing out brochures, snail-mailing business cards and other related paraphernalia, attending networking events or tradeshows and much more. However, with the long-term effects of the pandemic as well as the emergence of virtual communication, traditional practices in real estate marketing has shifted online.   Many real estate professionals, agents, brokers, mortgage lenders, and the like are reshaping the way they conduct [...]

Getting Started as a Brand New Real Estate Agent

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Newly licensed agents can get overwhelmed with the amount of preparation required to get started with a real estate business. On top of new financial obligations like license fees, brokerage fees, and desk fees, agents also need to be equipped with all the marketing tools necessary for lead generation.   To get started, agents need everything from a real estate website with IDX integration, landing pages, a CRM for lead management, an emailing system, social media tools, and everything in between. Unfortunately, due to the amount of options available online, as well as the assortment of these options, it can be a challenge choosing the [...]

4 Essential Tools for Top Producing Agents

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Top Producing agents are adopting new real estate online marketing strategies to generate more business online. Gone are the days spent door-to-door knocking, handing out fliers and sticking brochures on every nook and cranny around the city. Agents are opting-in for smarter, and more effective means of marketing. Here are some of the things agents are doing to generate more business:   1. Price Drop Alert Landing Pages To target more buyers interested in recently reduced listings, agents are using the Price Drop Alert landing page to capture leads. These landing pages are designed to locate MLS listings that have decreased in price over [...]

ReCall Marketing: Brand Generation for Real Estate Agents

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When potential buyers access a real estate website without leaving their contact information or inquiring about a property, they become “lost leads.” Lost leads are potential business that haven’t resulted into an interaction with the agent.    To retrieve lost leads and increase a real estate website’s bounce back rate, many agents utilize ReCall Marketing ad campaigns.   ReCall Marketing ads become activated and seen all around the Google Display Network when a user visits a website and then leaves shortly after without submitting any lead forms. These display ads normally vary in size depending on which device the [...]

Top 5 Tools for Real Estate Online Marketing

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Now more than ever, REALTORS® are rapidly formulating creative their brand and online presence to generate more business. With lockdowns and social distancing in place, direct contact marketing is becoming obsolete. The smart agent is fine-tuning their platform for today’s audience by optimizing their virtual presence.   Here are 5 important tools every REALTOR® should be leveraging for real estate online marketing:   1. Facebook for Real Estate Lead Generation: Facebook offers nearly everything a REALTOR® needs to effectively share their content with an organic, engaged audience. Facebook is a highly targeted platform, pairing [...]

Why REALTORS® are Targeting Pre-Construction Condo Buyers in 2021

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The pre-construction condo market is booming in 2021. More buyers than ever are looking to purchase pre-construction condos for multiple reasons: affordability, investment, and access to amenities.   1. Affordability In a seemingly unrelenting economy, many are turning to the most affordable options. This is where pre-construction condos shine. Compared to existing houses, purchasing a property prior to its construction allows the patient buyer to own a property that is as good as any that is already fabricated, but at a fraction of the price. Taking into consideration the rising cost of housing in North America with the [...]

Top 3 Real Estate Lead Generation Tactics for 2021

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A major key to running a successful real estate business is the REALTORS®’ ability to simply reach the market. Like any business in buying and selling, the greater one’s reach, the greater one’s market. Therefore, maximizing reach is integral to a flourishing business. Here, we discuss some major marketing strategies that cannot be ignored when developing a real estate business. Note that we do not exclusively discuss only virtual tactics or traditional strategies. It is the marriage of the two that ensures your greatest success.   1. Livestreaming Over the last year and a half, the world grew accustomed to the immense [...]

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