5 Ways REALTORS® are Marketing to Millennials in 2019

real estate marketing for millennials

For decades, real estate agents had only two tools of the trade; the phone and the newspaper.   But a new wave of house hunters is changing the way REALTORS® are using phones and advertising to real estate consumers – the millennials.   Millennials is a generation of people who do not want to talk over the phone. They do not go to the store to buy newspapers and check out the classified sections in them. They want texts. They want social media. They want to interact with businesses virtually.    Within the next 5 years, millennials are expected to take a greater role in the housing market. Their [...]

How Google Adwords is used by REALTORS® to find Qualified Sellers

real estate seller leads, real estate lead generation

It takes months to rank high in organic search results for competitive keywords. But did you know that your company can secure the top slots instantly, if you are willing to spend the money on Google Ads? Google AdWords is a popular online advertising platform among real estate professionals looking to place themselves at the forefront of sellers the moment they search for their services. In fact, many real estate professionals are tripling their website traffic and seeing their website rise on Google by hundreds of positions across main keywords through Google PPC advertising programs. How to Optimize Your Google AdWords Campaign for [...]

4 Real Estate Website Map Search Options Designed to Cut Buyers' Search Time in Half!

real estate website map search, dream home finder

The goal of any real estate agent is to convert their real estate leads into paying clients. Now more than ever, your leads expect a search experience that caters to what they need. The days of offering barebones listings with a few pictures and the number of bedrooms and bathrooms are over.  Potential homebuyers expect a feature-rich experience that allows them to search for the things that matter most to them. While Realtor.ca is trusted by many, the website’s search functionality is missing several features that your clients expect to see.    Here are four advantages that the iNCOM platform has over any other real estate map [...]

The Importance of Searching by Schools in Real Estate Websites

real estate website map search

Potential homebuyers have many things to consider when searching for a new home. Whether they want to be close to major amenities or live in a distinct neighborhood, you shouldn’t downplay how important access to good schools is. A recent REALTOR® survey found that 73% of homebuyers said school boundaries were important to their home search.    The best real estate websites need to offer a streamlined experience that prioritizes customizable search results that allow them to show things like nearby schools, amenities, parks, and more.    Adding this kind of functionality to your website is one of the easiest ways to [...]

How Advanced Map Searches are Optimizing the Home Buyer Experience

real estate map search, real estate mls listings

Real estate is competitive, and your clients expect a feature-rich experience. The days of offering basic listings are over. Now, you have to provide an experience that is loaded with features, and your listings need to be detailed. Advanced map search features are a great way to improve your real estate marketing, and to get potential clients to interact with your listings.   As you know, every homebuyer has their own unique needs. They all have distinct expectations for any home that they are looking for. As a REALTOR®, you have to show them listings that satisfy their expectations. That means having a website that features all the [...]

4 Real Estate Web Design Blunders to Avoid in 2019

real estate website

Real estate web design - As a top-producing REALTOR®, you want to always refine your practices by keeping up with current trends and studying the best practices closely year after year. In real estate web design, there are many ways to provide an excellent user experience – make it easy to for your visitors to interact with your website to achieve their goals as well as yours.  A good user experience typically involves the following elements: Easy to find and access content  A visual impact that is engaging A design that is consistent with the brand identity Functionality and features that make task completion [...]

Why Having a Real Estate Website as a Realtor® in 2018 is a Must

real estate website

A real estate website isn’t optional anymore. Business owners, freelancers, and entrepreneurs have to have a website in order to attract potential business. Realtors® are no different.  You’re selling yourself as a real estate agent and building your brand.     People need to be able to find your site, look at what you have to offer, and feel engaged enough to contact you. When it comes to buying and selling a house, the first thing clients do is go online. In fact, modern real estate is all about the ultra-convenient MLS platform.     When it comes to landing new clients, you have to outperform other realtors® just [...]

InCom Tool for Real Estate Professionals to Display Home Sold and Historical Data

sold data real estate website

Ealier this month, the Toronto Real Estate Board (TREB) officially released the disputed real estate data, including sold real estate prices, to its members and allowed them to make the information public knowledge.   In 2011, the Competition Bureau, a federal watchdog designed to protect real estate consumers, sued the TREB. They argued that the TREB engaged in anti-competitive practices when it withheld important data information (e.g., sold prices, withdrawn offers, and expired listings). A 2016 ruling by the Competition Tribunal sided with the plaintiffs and ordered the TREB to release that information. However, the TREB fought the [...]

Price Drop Landing Page – The Newest Innovation for REALTORS®

real estate landing page

The real estate market in 2017 can be summed up with one word: volatility.  In the beginning of 2017, REALTORS® and consumers saw the prices skyrocket by more than 30% in comparison to the same time the previous year. Then all of sudden in April, after the Fair Housing Plan was introduced by the Ontario government, the record sales turned into a drastic drop. They have not reversed ever since.   In the second quarter of this year, the price of real estate hit Greater Toronto Area, specifically in the Richmond Hill, Markham and Vaughan areas. The aggregate house price in Richmond Hill had fallen by 12.4% in Richmond Hill year-over-year to [...]

Increase Your Real Estate Lead Generation with Customized Landing Pages

real estate landing page

  Every real estate agent needs a website. That much is a given. However, if you truly want to stand out from your competition, you need a better website than them. After all, the real estate agent with the better website is most likely going to be the real estate agent who can garner more leads with better real estate lead generation. One of the simplest ways you can up your website game is to employ the use of strategically placed real estate landing pages.     What are Landing Pages?  Landing pages are pages on your website that serve a singular purpose. They are referred to as “landing pages” because they are the first [...]

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