The 10 best places to look for real estate listings

Real estate agents play a crucial role in the buying and selling process of properties. As an agent, one of the most important tasks is to find the best real estate listings to present to potential buyers. However, in every market, there seem to be those handful of agents who seem to get all of the best real estate listings. So wouldn’t you like to know how they do it? How are they generating all these real estate listings? With so many properties on the market, it can be challenging to know where to look for the most promising listings. However, by utilizing a variety of methods and sources, agents can increase their chances of finding [...]

Our Guide to Hosting a Successful Open House

As a real estate agent, hosting an open house is a crucial part of your job. Not only do open houses provide potential buyers with an opportunity to walk through a property and envision themselves living there, but they also give you a chance to showcase your listing and meet new clients.  Hosting an open house can be a great way to showcase your home to potential buyers and generate interest in your property. However, hosting a successful open house takes more than just unlocking the door and hoping for the best. There are a number of important factors to consider in order to make the most of this opportunity. In this definitive guide, [...]

Real Estate Lead Management 101

In a fast-paced real estate market, it is essential to stay on top of your incoming real estate leads, and develop an effective real estate lead management process. When someone buys a house, they live in it 10-13 years on average. Therefore, once you’ve converted a lead, even if it’s for a super hefty commission, chances are it will take several years or even decades before they actually need your services again. Organizing and staying on top of your real estate leads is therefore an essential part of maximizing your commission and earning potential as an agent. Let’s dive into some helpful ways you can stay organized with your leads [...]

How to Deliver an Amazing Listing Presentation

It is commonly known that in real estate, listings are king. Having a handful of listings always helps agents set themselves up for success. To have a lot of listings, an agent must know how to deliver a killer listing presentation. The better the listing presentation, the more listings you will have. It is as simple as that. This article will explore how a real estate agent can deliver a fantastic listing presentation. Preparation is Key Before going to your appointment and delivering your listing presentation, it is essential to be well-prepared. Your goal is to establish yourself as the ultimate expert in selling your prospect's home. [...]

Prospect like a Pro: 7 Real Estate Lead Generation and Conversion Tips you should be Using

There is a growing urgency for agents to craft a rock solid real estate lead generation and conversion plan. With interest rates skyrocketing, it may be more difficult to get clients to buy or sell their home come 2023. Rising rates make homes more expensive for buyers, thus reducing the demand for home purchases. In turn, the reduced demand hurts sellers, as it urges them to reduce the price of their homes in order to attract more buyers.   With the New Year looming ahead, there is simply no excuse for a vague, underperforming, or worse: nonexistent lead generation strategy. So if you’re looking to start 2023 off with a bang and develop [...]

Your Real Estate Business Plan for 2023: 3 Ways to a Successful New Year

If you consult an expert in any field as to what their greatest measure of long term success is, they will all give you one resounding answer: forming good habits. What does good habit-forming start with? Specificity. This includes being specific about your real estate business plan for 2023. 2023 is a year that is going to either make or break agents. You want to make sure you develop a real estate business plan for 2023 that will hone in on what it is you want to accomplish as an agent. Be specific with your intentions, and don’t wait till the clock strikes midnight on December 31st, 2022; start forming these habits NOW. However, as [...]

How to Improve Your Real Estate Social Media Marketing in 2023

Most real estate agents know that online and social media marketing can bring in a steady stream of business. In today's world, digital marketing is essential for any business owner. Many agents use social media to build and engage in relationships with potential clients. Social media marketing for real estate has changed, but do not worry. We are here to provide a complete guide on the most popular platforms and offer some essential tips to improve your real estate marketing game plan for 2023.  Facebook Facebook is the tried and true social platform for most real estate agents. Many agents are using the platform, and it is best to [...]

Real Estate Agent Email Marketing Tips (And Scripts) To Help You Close More Deals

Lead generation and conversion has changed in this digital age we are living in. While many new communication methods have been added over the years, email marketing is still an essential part of a real estate agent’s follow-up in 2022(and beyond). When a lead submits their information on a portal or social media forms, they still enter their email address in addition to their name and phone number. For this reason, it is still vital you are following up with them via email. However, what types of messages should be sent? Here are a few ideas and real estate email scripts for you to use for your follow up with buyer and seller [...]

Taking Control and Closing the Deal: 10 Useful Real Estate Buyer Objection Handling Scripts

In this unpredictable market, one thing is certain: right now is a scary time to invest in a property. Interest rates are skyrocketing more than they have in years, to the point where most are predicting that even home prices, which have been deemed an ironclad investment for years, are set to start depreciating.  This is why it’s so important to understand the current mentality of the buyer - to empathize with their fears and get to the root of what is holding them back. Faced with all of these anxieties and uncertainties, the last thing a homebuyer needs is a pushy, stereotypic sales agent trying to “close them.”  Luckily, we have [...]

How To Make Sure Your Pipeline is Not Leaking Leads(And Money)- Nurture Real Estate Leads Like a Champ!

For many agents, their database of contacts and leads is their primary source of business and earning commissions. An agent is only as good as their pipeline. However, even if the agent's pipeline is full of contacts and incoming leads, they face a big issue. This issue is a "leak," or inefficiency, in maintaining and nurturing contacts effectively. In this article, we will cover a few of the most common issues we see and some ways you can fix them to nurture real estate leads and contacts in a manner that brings you more closings and GCI.  Not Using A CRM Software to Nurture Real Estate Leads(Or Not Using It Correctly) Using CRM(customer [...]