How Daily Email Alerts Increase Engagement Between Buyers and REALTORS®

daily email alerts header

Even though almost every industry nowadays is looking towards email marketing (in some form) as a platform for advertising, the emphasis and value that it can bring to the real estate industry can’t be overstated.   Don’t believe it? Let the numbers do the talking.   When sending email alerts between buyers and REALTORS® 63% automatically engage in the communication with 22% planning to do so in the future. That means that 85% of all communication going out through emails is automatically coming back either right away with the possibility of new clients or with intent to return. With numbers like that it is hard to not use some kind [...]

How Real Estate Websites Are Increasing Open House Visits

Open houses are an opportunity to set your house apart from the rest. You can really love a house online but until you physically go and envision your life there you are probably not going to be fully convinced.  Unfortunately that is easier said than done and not eveyrone is that easily convinced if no one knows where the open house is being held. Online marketing for open houses is hard if you do not have the right tools. With online marketing there is so much information flying in and around users that getting them intrigued about one specific event might be difficult.   Enter iNCOM. This blog will highlight how real estate websites are [...]

4 Search Options That Realtor.ca Is Lacking

4 search options realtor.ca is lacking

The goal of any real estate agent is to convert their real estate leads into paying clients. Now more than ever, your leads expect a search experience that caters to what they need. The days of offering barebones listings with a few pictures and the number of bedrooms and bathrooms are over.    Potential homebuyers expect a feature-rich experience that allows them to search for the things that matter most to them. While Realtor.ca is trusted by many, the website’s search functionality is missing several features that your clients expect to see.    Here are four advantages that the iNCOM platform has over Realtor.ca when [...]

How to Double Your Leads for Pre-Construction Condos Using Facebook Ads

Facebook is larger than 3 of the world’s biggest countries combined.  With more than 2 billion users logging on to the social network every month, the chances there being prospective condo buyers in your city, and using Facebook, are pretty good.      In a utopian world where everything moves along flawlessly, you would be able to drive thousands of daily visitors to your website without spending a penny on paid advertising tools. While you may have had some success with organic Facebook traffic, there could come a time when you want to do more and step up your content marketing/social media marketing [...]

3 Ways You Can Improve Your Real Estate Website’s SEO Ranking

real estate seo, real estate website ranking, agent real estate website

In today’s real estate market, your company’s online presence is just as, if not more, important as its physical presence. Your real estate website is responsible for drawing in almost all of your leads, so it is very important to make sure that the SEO for your website is done well. It’s not that traditional lead generation methods don’t work, but the Internet has changed the way your clients search for properties.    So, how do you take advantage of these trends? You do it with search engine optimization (SEO).    What is SEO? Effective SEO improves the chances that your website appears in the search results [...]

3 Insanely Interactive Real Estate Website Designs You’ve Never Seen Before

real estate website designs, real estate website

What does your real estate website look like? The majority of buyers and sellers engage with listings online. For agents, that means you need a website that:  Has an interactive and engaging  Takes advantage of modern design trends  Is SEO-friendly  Includes useful features    The real estate industry is crowded, so you have to provide an exceptional experience if you want to convince your clients to search for properties using your website. Remember, your competition’s real estate website is only a few clicks away.    A boring, text-heavy real estate website design doesn’t cut it [...]

5 Real Estate Tools Every New Agent Must Have in 2019

real estate website tools

With the housing market on the rise, real estate agents are feeling the pressure to find new ways to market their businesses. For many, that means looking for the latest real estate tools. Starting out as a new real estate agent is not an easy process. Between showing properties and managing and marketing your business, it can be difficult to find the time to get everything done.  Fortunately, new agents have plenty of real estate tools to help them with all aspects of their business. Mastering the use of some of these tools is crucial to running an efficient real estate operation. Many of these tools are essential if you want to [...]

5 Ways REALTORS® are Marketing to Millennials in 2019

real estate marketing for millennials

For decades, real estate agents had only two tools of the trade; the phone and the newspaper.   But a new wave of house hunters is changing the way REALTORS® are using phones and advertising to real estate consumers – the millennials.   Millennials is a generation of people who do not want to talk over the phone. They do not go to the store to buy newspapers and check out the classified sections in them. They want texts. They want social media. They want to interact with businesses virtually.    Within the next 5 years, millennials are expected to take a greater role in the housing market. Their [...]

How Google Adwords is used by REALTORS® to find Qualified Sellers

real estate seller leads, real estate lead generation

It takes months to rank high in organic search results for competitive keywords. But did you know that your company can secure the top slots instantly, if you are willing to spend the money on Google Ads? Google AdWords is a popular online advertising platform among real estate professionals looking to place themselves at the forefront of sellers the moment they search for their services. In fact, many real estate professionals are tripling their website traffic and seeing their website rise on Google by hundreds of positions across main keywords through Google PPC advertising programs. How to Optimize Your Google AdWords Campaign for [...]

4 Real Estate Website Map Search Options Designed to Cut Buyers' Search Time in Half!

real estate website map search, dream home finder

The goal of any real estate agent is to convert their real estate leads into paying clients. Now more than ever, your leads expect a search experience that caters to what they need. The days of offering barebones listings with a few pictures and the number of bedrooms and bathrooms are over.  Potential homebuyers expect a feature-rich experience that allows them to search for the things that matter most to them. While Realtor.ca is trusted by many, the website’s search functionality is missing several features that your clients expect to see.    Here are four advantages that the iNCOM platform has over any other real estate map [...]

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