InCom's Real Estate Buzz

As a real estate agent you want your website to be the best and easiest site to peruse through and that is only doable with the right designs. Whether you are using your website for lead generation, general property search and/or displaying property listings, or just as a search engine tool for prospective clients, keeping a website up to date with the easiest search capabilities is key.    The real estate industry is tricky in the sense that there are multiple different age groups that might be surfing your website at the same time. This could make it difficult when developing a theme or web design for your website; a problem for some but [...]

Most realtors think that online lead generation is only a six to eight month timeline and the fall/winter months are a good time to pause the campaigns; well we are here to explain why that might not be such a good idea. There are many reasons why stopping ads during these month is not the smartest thing realtors can do. Starting and moving forward with lead generation in October is important because people have returned back from summer vacation and have nestled into their normal day to day routines. By advertising now realtors can get the attention of those who are interested in moving right before winter hits with little competition from [...]

Just like every other industry, real estate websites have their own set of competitors. Some websites can be used for static reasons like branding and profiling while others are more dynamic giving you the most benefit to your dollar. Dynamic real estate websites often incorporate everything into one online marketing system. The problem that comes along with this type of development is the fact that not everyone can do it; and do it well.   This is one issue that iNCOM does not have.   iNCOM not only offers an easy to use website with turnkey capabilities but also different types of AI technology that helps your business continue to run [...]

Open houses are an opportunity to set your house apart from the rest. You can really love a house online but until you physically go and envision your life there you are probably not going to be fully convinced.  Unfortunately that is easier said than done and not everyone is that easily convinced if no one knows where the open house is being held. Online marketing for open houses is hard if you do not have the right tools. With online marketing there is so much information flying in and around users that getting them intrigued about one specific event might be difficult.   Enter iNCOM. This blog will highlight how real estate websites are [...]