5 Fool-Proof Mobile Marketing Tips for REALTORS®

real estate mobile marketing

Our Real Estate SEO experts offer tips all REALTORS® must keep in mind when optimizing their website for the optimal mobile experience. Did you know? The average customer connects to the Internet via five or more different devices.    The majority of real estate agents and brokerages in the Greater Toronto Area have functional websites, but are they mobile responsive? A mobile optimized website is one that gives your visitors the best experience no matter which device they use to access the link.  If you open up a website on your mobile device and have a hard time navigating around because you need to pinch the screen to zoom in/out, [...]

5 Must-Have Features on Your Preconstruction Condo Website

preconstruction condo websites

Condos are great. However, there are advantages to buying early, like really early, even before the condo is built. Preconstruction condos are more affordable, and a better investment over time than resale condos. Why should a buyer purchase a condo after someone has lived in it when he or she can be the first resident of their own brand new condo?   When it comes to listing a preconstruction condo on your website, you need to present the advantages very clearly to prospective buyers. It is very possible that a potential customer will not understand at first why he or she should purchase a condo before it has been constructed. You need to [...]

3 Reasons Why You Are Losing Leads to Your Competition

real estate marketing, real estate leads, real estate tips

In the competitive real estate market, you cannot afford to lose leads. Blown leads are a loss for you and a net gain for someone else.   With markets on the rise, the real estate industry is becoming increasingly competitive and inefficient real estate companies continue to lose leads to their competition.   Here are several reasons why you are losing leads and what you can do to try and solve it.   Poor Social Media Presence There is no denying the impact that social media has had on almost every industry in the B2C world.   A large portion of the old-guard of realtors continue to try and resist social media, but this is a [...]

3 Ways to Turn Your Real Estate Leads into a Closed Deal

Real estate is more than just a game of buying and selling houses, it is an artform and it requires an individual who understands the art of dealing with people.   Buying and selling a home is an emotional and challenging decision for a lot of soon-to-be and current homeowners. When it comes to closing a deal, there are many things you can do to take your leads and turn them into a closed deal.   Follows-Up on Your Leads Whether you have an active lead or an inactive one, you always need to follow up on them. If your real estate marketing has generated leads for you, but you are not following up on them, then you are wasting [...]

What Makes a Real Estate Video Go Viral?

real estate seo, real estate video

 Through these 5 best video search engine optimization practices, or VSEO, you can make a significant impact to your overall real estate SEO strategy. --   When YouTube was launched, the real estate industry was one of the first industries to embrace the platform and use it for Video Search Engine Optimization (VSEO) purposes. However, for every real estate business that employs the best practices, there are hundreds more that create ineffective videos that fail to convert and attract prospects. With 92% of homebuyers using the internet in their search process, the material you post to the internet must be of high quality and carry [...]

6 Key Traits of All Top Producers in Real Estate

real estate marketing

What do real estate’s top producers know that you do not? How did they attain their top-producing success, and what secrets can you learn from them?  The following is a list 6 key traits that top producers have in common.   1.      They build a network of connections: Top producers in the real estate industry build strong networks of connections around them. They hold the belief that they are only as good as the people that they surround themselves with. The people that make it to the list include other real estate agents and brokers, potential buyers and sellers, appraisers, home inspectors, and mortgage loan agents etc.  [...]

How to Obtain Reviews for Your Google MyBusiness Account

Real Estate Internet Marketing

Learn from the real estate marketing pros about the easiest ways to get those legitimate reviews for your Google MyBusiness Account. Asking people for favors can be a challenge. Some realtors would even argue that this is especially true when it comes to getting Google+ local reviews for your real estate business. However, there are ways to tackle this. Our real estate internet marketing pros will show you some of the easiest ways to get those legitimate reviews. A local business review, an essential real estate marketing tool, can have a huge impact on your reputation as it gives your business a competitive advantage in the cutthroat [...]

5 Reasons Why Real Estate Marketing is Mandatory for Lead Generation

real estate lead generation

As a real estate agent, your marketing strategies will be slightly different than that of most businesses. This is because your real estate agency, and all real estate agencies in general, have different requirements when it comes to generating sales leads, connecting with prospective customers and clients, and closing deals. Here are five reasons why real estate marketing will benefit your real estate agency.   1.    The need to continuously connect with customers and clients   Your customers are not like customers of other businesses. In a generic business, a customer will walk in, know exactly what he or she wants, and then [...]

4 Real Estate Digital Marketing Challenges

real estate digital social media marketing

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full and managed with reasonable care, it is about the safest investment in the world.” -Franklin D. Roosevelt   The following are some of the challenges Real Estate firms have faced before signing on with InCom to do real estate marketing. We understand better than anyone how difficult it is to keep up with the latest and emerging trends and technologies in this digital age. Even when it comes to older technologies, the policies and procedures are always changing and our staff has to adapt to them to make sure that our customers [...]

4 Proven Strategies to Help You Generate More Real Estate Leads and Sell More Houses

Lead generation is tough because nothing is guaranteed. A golden lead might evaporate into nothing. A less-than-solid lead might result in a sale. However, as subjective as a lead can be, it is the backbone of the real estate industry. Without leads, you cannot sell houses. Without selling houses, you cannot make money. So, even though the value of a lead may look worth little, there are ways to increase the likelihood that your leads increase in value. You need a marketing strategy that is tailored to the needs of your real estate agency. This marketing strategy needs to focus on what is important to a real estate agency, especially when it [...]