InCom's Real Estate Buzz

The real estate market in 2017 can be summed up with one word: volatility.  In the beginning of 2017, REALTORS® and consumers saw the prices skyrocket by more than 30% in comparison to the same time the previous year. Then all of sudden in April, after the Fair Housing Plan was introduced by the Ontario government, the record sales turned into a drastic drop. They have not reversed ever since.   In the second quarter of this year, the price of real estate hit Greater Toronto Area, specifically in the Richmond Hill, Markham and Vaughan areas. The aggregate house price in Richmond Hill had fallen by 12.4% in Richmond Hill year-over-year to [...]

When researching potential homes online, prospective clients like to learn as much as possible about the homes showcased on your real estate website. Providing visitors with as much information as possible can only help you in the house-selling process, especially for real estate lead generation. Advanced map search, and save search functionality, may be the difference between generating a lead, and not.  What is a Map Search?  A Map search is an online tool used in real estate agent websites to assist visitors throughout their research process. Mapping tools vary in their functionalities and uses. You can use mapping tools to find [...]

The best real estate agents and agencies put their clients first. Not all “client first” approaches need to be proactive, some can be passive. Providing a great, and safe, online experience for your clientele is one of the simplest, and most effective things you can do to bolster your reputation passively.   Here’s how this works When you visit a site, any site, you are sending data from your browser to the site’s servers, and back. If you click a link, the command to open that webpage is followed if the link is still correct. If you login, your login details are verified and you are able to enter your account. If you enter [...]

Condos continue to grow in popularity in Toronto and throughout the GTA. But did you know that preconstruction websites are an essential tool for real estate online marketing? It’s true.  Condos are great a great option for people who want to own something in the heart of the city, or other built-up areas. For some people, there is nothing better than a condo. Whether a condo is appropriate for your lifestyle depends on your needs.    But What Makes Condos Great? Two main reasons why condos are great, and why they sold very well in 2017, and will continue to do so in 2018, has to do with the power of real estate online marketing, as [...]