InCom's Real Estate Buzz

Our Real Estate SEO experts offer tips all REALTORS® must keep in mind when optimizing their website for the optimal mobile experience. Did you know? The average customer connects to the Internet via five or more different devices.    The majority of real estate agents and brokerages in the Greater Toronto Area have functional websites, but are they mobile responsive? A mobile optimized website is one that gives your visitors the best experience no matter which device they use to access the link.  If you open up a website on your mobile device and have a hard time navigating around because you need to pinch the screen to zoom in/out, [...]

In the competitive real estate market, you cannot afford to lose leads. Blown leads are a loss for you and a net gain for someone else.   With markets on the rise, the real estate industry is becoming increasingly competitive and inefficient real estate companies continue to lose leads to their competition.   Here are several reasons why you are losing leads and what you can do to try and solve it.   Poor Social Media Presence There is no denying the impact that social media has had on almost every industry in the B2C world.   A large portion of the old-guard of realtors continue to try and resist social media, but this is a [...]

 Through these 5 best video search engine optimization practices, or VSEO, you can make a significant impact to your overall real estate SEO strategy. --   When YouTube was launched, the real estate industry was one of the first industries to embrace the platform and use it for Video Search Engine Optimization (VSEO) purposes. However, for every real estate business that employs the best practices, there are hundreds more that create ineffective videos that fail to convert and attract prospects. With 92% of homebuyers using the internet in their search process, the material you post to the internet must be of high quality and carry [...]

Learn from the real estate marketing pros about the easiest ways to get those legitimate reviews for your Google MyBusiness Account. Asking people for favors can be a challenge. Some realtors would even argue that this is especially true when it comes to getting Google+ local reviews for your real estate business. However, there are ways to tackle this. Our real estate internet marketing pros will show you some of the easiest ways to get those legitimate reviews. A local business review, an essential real estate marketing tool, can have a huge impact on your reputation as it gives your business a competitive advantage in the cutthroat [...]