In today’s real estate market, your company’s online presence is just as, if not more, important as its physical presence. Your real estate website is responsible for drawing in almost all of your leads, so it is very important to make sure that the SEO for your website is done well. It’s not that traditional lead generation methods don’t work, but the Internet has changed the way your clients search for properties.
So, how do you take advantage of these trends? You do it with search engine optimization (SEO).
What is SEO? Effective SEO improves the chances that your website appears in the search results for certain keywords. With the right SEO strategy, you can start to rank organically for high traffic keywords and convert that traffic into legitimate leads. When a potential customer searches for these words, your website will be among the first to be displayed.
Google is often the first search engine consumers turn to when searching for a particular service. If your real estate website has an effective SEO strategy, it will dominate the SERPs.
But what does a winning SEO strategy look like today? Here are a few simple ways you can improve the SEO on your real estate website.
1. Take Advantage of Localization
A common problem with real estate websites is that they are only in one language, typically English. In fact, there are many customers in the real estate market who do not speak English as their first language. This is a largely untapped market as most businesses neglect localization for their websites. If your real estate site is translated into a local language, you will gain a lot of extra customers.
While it is important to have a localized translation on your website, professionalism is also important. Make sure that the translation is high-quality and does not contain grammatical errors. Something as simple as this can make a huge difference and make your brand look professional.
It’s important to have your translation be tailored to the keywords you want to be targeting. A direct translation is not going to help your real estate website’s SEO ranking very much because a native speaker would phrase their search differently than the direct English translation. For example, French and English do not translate word for word. Certain English phrases will sound broken in French, or may have no traffic at all.
2. Keywords and Tags
The easiest way to boost your SEO ranking is to put a lot of valuable content on your real estate website. Not just any content: it is important that your content, whether it be a blog or informative pieces about the services you offer, contain a high number of relevant keywords and useful information.
And don’t make this mistake.
Trying to “trick” search engine algorithms into increasing your SEO ranking by saturating content with keywords doesn’t work, so your best bet is to create valuable content that your users actually want to engage with.
Another important aspect of SEO is setting up your tags and internal links properly. Links and tags are how Google and other search engines understand the structure and content of your real estate website. Having a well-structured website is good for SEO, so be sure to include internal links in your content as well as proper tags and keywords.
Your internal links help Google understand the flow of your website and how users should experience it. While most companies focus on building external links, don’t underestimate the importance of a streamlined internal linking strategy.
3. Built-In SEO Tools
It’s difficult to design a well-optimized real estate website with no prior experience. Most companies choose to delegate their site to an experienced web design service. Aside from saving you time and effort, most of these services also include built-in SEO tools that help increase your SEO ranking at no effort on your part.
Built-in SEO tools like the one included with help you keep track of your SEO, address any problems your site has, and makes it easy for you to stick to your SEO strategy.
Kickstart Your SEO Strategy with iNCOM Web & e-Marketing Solutions
If you are looking for a boost in traffic to your website, you can count on iNCOM to provide you with plenty of additional business at a reasonable cost. We have been designing real estate websites for over 15 years, and are pushing 10,000 satisfied customers in 5 different countries. If you want to get ahead of the competition, SEO is one of the most affordable options, and we make it our business to put your SEO ranking at the top.
At iNCOM Web & e-Marketing Solutions, we are well-versed in keeping your business ahead of its competitors. Contact us today to learn more.