Best Practices for Online Lead Generation Using Your Real Estate Website

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Generating high-quality leads should be one of your top digital marketing goals. You can design your website in a way that converts visitors into clients and increases sales. In this post, you will discover some of the best practices for generating leads through your real estate website.   Publish High-Quality Content One of the major ways to generate more leads in 2020 is to publish great content on your website. Especially through your blog page. Search up topics that are trending and relevant in the industry. You can use social media platforms and forums to discover which topics are trending. Post information to questions home-seekers [...]

4 Web Design Features to Help Manage Your Real Estate Business from Home

real estate website design

What can make your real estate website stand out? What web design strategies and tools are your competitors using to rank higher and get more leads? Here are four premium real estate website features that set your site apart from the average website.   1. CRM with Tracking Capabilities A real estate Customer Relationship Management (CRM) tool is not only efficient, but also a total game-changer for ones’ organization. Nearly every top real estate professional uses it to stay organized, move prospective buyers and sellers down their sales funnel, and to close deals on properties. Moreover, CRMs are ideal for automating tasks and [...]

5 Social (Media) Distancing Tools for Real Estate Agents


The real estate world is facing unprecedented times. Social distancing and covering up are slowly becoming the new normal and will be in place in the months to come. Fortunately, it appears that the worst is behind us. Slowly, but surely, we are moving in the right direction.   Despite the challenges, one thing is clear: There is no slowing down real estate professionals’ aspirations. You have remained resilient and steadfast in your commitment to serving your clients and communities during the CoVID-19 outbreak.  You have discovered and implemented, in a short period of time, innovative ways to hold open houses, list homes, complete [...]

3 Ways to Stay Connected with Real Estate Consumers

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While social distancing has brought on many new norms and hardships, the extended spaces has allowed us to tap into our creative minds and find meaningful ways to connect with consumers. Consumer engagement remains one of the key objectives of real estate professionals during these times of separation. That’s because consumers value communication over all else. And 9 in 10 have even stated in a recent study that they appreciate businesses that go out of their way to deliver timely and relevant information.     Now is not the time to simply decide that nobody is buying and selling and to sit back until things go back to normal. Rather, [...]

5 Real Estate Marketing Strategies and Tools to Deploy Post-Quarantine

As the CoVID-19 pandemic continues to disrupt the Canadian economy, the thought of how it will affect the real estate industry is probably at the top of your mind.  What are your options as a real estate agent or broker? How are you going to conduct your business while adhering to the social distancing rules and restrictions? What digital tools and strategies will give you the capacity to market your listings and services to key audiences? This blog post is all about providing answers to your questions about skillfully navigating the tough markets in the time of CoVID-19 and beyond. In it, our real estate marketing professionals share with [...]

5 Ways to Generate More Real Estate Leads After Quarantine

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The pandemic outbreak has severely impacted many economic activities across Canada. The pervasive nature of the virus forced both our provincial and federal leaders to put the country under lockdown, fracturing the very foundation of many industries. The real estate industry was one that was temporarily slowed down, but is quickly back on its feet.   This pivotal moment in history presents an opportunity to redefine how you can be of service to your community or to explore a new strategy. Continuing to do business amidst the pandemic may be challenging, but not impossible. It is all about knowing what strategies and tools will lead [...]

Taking your real estate business virtually during COVID-19

real estate industry during covid

In the last couple of months, the landscape of the real estate industry shifted. Now more than ever, it's paramount for all REALTORS® to have a real estate website and a strong online presence to keep their real estate business successful. Luckily, there are plenty of online tools available to make sure that REALTORS® continue to offer the same quality of customer service, facilitate online interactions, and generate more business.  Here are a list of recommended tools that REALTORS® should utilize during quarantine: 1. Virtual Street Views As REALTORS® and buyers have abstained from attending open houses, alternative methods of [...]

COVID-19 Advisory: Our ongoing initiative to ensure REALTORS® success

With the COVID-19 outbreak, we find ourselves in an unprecedented situation. At this time, it is of utmost importance to refrain from social interaction to limit spread of the virus. The majority of our team is working remotely; despite this, we are committed to ensure that you receive the same caliber of customer service and support as before.    With social distancing in full effect, REALTORS® may find themselves unable to practice traditional marketing strategies like door-to-door knocking, handing out fliers or business cards, open houses, or simple showings. As a result, utilizing technological resources is imperial for your [...]

Lead Generation: Is Now the Right Time to Start?

The best time for any marketing campaign is the spring-summer months. Spring real estate is the busiest time in comparison to the rest of year so you want to make sure you are ahead of the trend and start now. Whether you are within the Toronto real estate community, the California real estate community or anything in between the potential customer count, number of leads (quality leads) and conversion rates are more likely to increase with the warmer months coming into play.  As marketers we do say that you should be marketing all year long, even if your budget increases or decreases throughout the time, Google rewards ad-spend, so it is in [...]

How To Set Up Your Website To Attract 2nd Time Home Buyers

If clients are lucky enough to buy a second property you want to make sure you have the website set-up to easily provide them with all the necessary information so that they can convert right away.    The first thing is to know your target audience and make sure you take into consideration the area where you provide real estate services. Agents or offices located in northern Ontario, southern USA, or anywhere of high tourist/second home attention there is an opportunity to use your website for first and second time home buyers.   Here are a couple additions and changes you can make to your website in order to attract existing home [...]