InCom's Real Estate Buzz

When it comes to open houses there are a couple different key techniques that realtors should keep in mind. Overall decorating tips will differ depending on location and type of home but generally speaking general restorations, planning and appearance will be the main things to focus on.  Before getting into the interior specifics, the first thing potential buyers will see is the exterior. First impressions are the most important thing as they are the ones that will persuade the client to either tour the house or leave. Buyers want to see freshly cut grass, comfy porch and an opulent garden. If it is in the winter, make sure the walkways [...]

Life as a real estate agent is always busy; going to meetings, open houses, contacting incoming leads and administrative duties - the list goes on. All these duties make it difficult to stay on top of your social media, website SEO and lead generation.    Since having online presence in business is such a huge part of society today online buyers are becoming more and more prominent in the real estate industry. Therefore it is crucial for any real estate agent to properly use social media to market their businesses and listings. Facebook, Instagram,Twitter and LinkedIn make it easy for you to sign up, but managing them to get the right [...]

Ever tried narrowing down a search query but ended up not being able to because lack of options?    How about using a websites search bar to find something specific but the results are so far off that trying again is not worth it?   These are some of the problems that companies do not try and fix because they are so focused on making sure their company and website is the best that they forget all about user experience. Having the ability to search exactly what you are thinking of and the direct results appear is one of the easiest ways to increase user experience.    At iNCOM we have already thought this through and are steps ahead of [...]

There’re many different ways to increase conversions when it comes to real estate lead generation. The biggest influence in a good landing page.   A great landing page must include call to actions, SEO friendly design, and a short yet effective description that entices the user to hit that CTA button. It is crazy how fast landing page designs go out of style and do not perform correctly to benefit the hosts main goal. In order to be successful and not run into this problem SEO and digital marketing specialists must always stay up-to-date in the ongoing trends of the marketing world. If a webpage does not follow these specifications, [...]