InCom's Real Estate Buzz

As we all know the GTA is one of, if not the most expensive Canadian real estate areas to live in. With that being said there is a lot of competition when people are searching for a realtor to work with.  So the question is, how can you separate yourself from the bunch?    Well that is simple, a great realtor website and online presence. A well rounded real estate agent should have an mls website that not only pulls in brokerage listings but also mirrors the personality of the realtor themselves.   This can sometimes be difficult to do as displaying a personality online is challenging to fully represent and some website providers do not [...]

As we move forward into the new year there are a couple big changes coming to Facebook advertising that you should know about. Facebook plays a huge role in the advertising world as it has become a powerhouse for gaining key viewership. Because Facebook owns Instagram,there are 2 main things you should keep in mind when using the platforms.  Video Advertising The majority of advertisers will automatically create static ads using photos and maybe some effects in order to grab the user's attention, this might be the wrong approach for society today. The average human attention span over the last two decades has dropped from 12 seconds to 8 [...]

Environmental changes, fluctuating markets, new mortgage rules and regulations and technological advancements are just some of the overall challenges that realtors face.  Ask any agent what some of their main challenges are and you will probably hear many of the same answers.  There are many issues a realtor faces but any single agent or brokerage will tell you that these four challenges occur every day or at least multiple times a week. While some may be secluded to the real estate industry others are applicable to all industries.  But with every challenge this article will address iNCOM has an easy and effective solution to [...]

Online advertising can be tricky but there is an easy yet effective way to keep in contact with your leads without being too pushy. Drip email campaigns boost contact and loyalty while increasing brand awareness and re-engaging unengaged clients.  Email marketing is a crucial part of the real estate industry as not everyone is ready to buy or sell their home right away. Sending emails creates a lead nurturing funnel that will prep the client until they are ready to start the home buying process. In order to get the most out of a real estate drip email campaigns there are a couple key factors that you should follow in order to get the most [...]