With the housing market on the rise, real estate agents are feeling the pressure to find new ways to market their businesses. For many, that means looking for the latest real estate tools. Starting out as a new real estate agent is not an easy process. Between showing properties and managing and marketing your business, it can be difficult to find the time to get everything done.
Fortunately, new agents have plenty of real estate tools to help them with all aspects of their business. Mastering the use of some of these tools is crucial to running an efficient real estate operation. Many of these tools are essential if you want to automate and streamline certain tasks.
We’ve created a list of five of the most important real estate tools that we feel every new agent must have in 2019.
1. Create a Real Estate Website for Exposure
You may not think of your website as a tool, but it is. As a new agent, your real estate website is one of the most important real estate tools you can have. And when combined with an effective search engine optimization (real estate SEO), your website can help you generate and manage your leads.
Almost all real estate leads are generated online today. You need a professional-looking website to draw in new business. You will need to raise your website’s SEO rankings if you want clients to find your website through organic search.
A professional website should also include high-quality photographs and graphics and should showcase your value propositions.
An effective website can drive leads to your business, show your clients relevant listings, and help you create content that your clients find useful.
2. Landing Page for Lead Generation
Lead generation is one area where many new real estate agents struggle. Landing pages are a great way to collect leads for your business. Whether you advertise your services through pay-per-click ads, print materials, or through online listing websites, your landing page is what potential clients will see when they click on the ad.
A landing page needs to be quick and to the point, emphasizing your message before a potential customer loses interest. A landing page must provide an opportunity for users to provide their contact info so you can market listings, content, and other material that will attract a viewer’s interest.
Designing your own landing pages isn’t always easy though, and you will likely need the help of an experienced graphic designer and copywriter or real estate marketing company.
3. CRM for Managing Leads
Customer relationship management (CRM) solutions are one real estate tool that can save you a lot of time when it comes to managing leads. These tools provide a convenient way for you to manage your leads, keep tabs on where your clients are at in the sales cycle, and help keep you organized.
Relationships are a big part of the real estate process. CRMs provide ways to search through your clients quickly, document all correspondence, and to develop detailed profiles of them. Keeping track of the small details can make all the difference when it comes time for a potential client to buy or sell property.
It’s well worth learning how to implement a CRM system into your real estate business.
4. Automated Email Drip for Engagement
What’s the next step after finding an efficient way to manage your leads? It’s creating an automated email drip system to market your content, updates, and other materials.
Leads don’t have much value if you don’t make an effort to engage with them. Email drip campaigns allow you to connect with your leads with automated content. These campaigns are easy to manage, allow you to create audience segments, and they can show you which leads aren’t worth pursuing.
Automated drips are one real estate tool that lets you connect with entire audience segments at once. You can use these campaigns to push specific sales funnels, showcase a series of listings, or follow up with leads that you haven’t communicated with in a while.
The possibilities are limitless when using automated email marketing. And as you get more familiar with this form of marketing, you can even develop entire sequences that will trigger based on specific actions taken by your clients.
5. Postcards and Newsletters for Additional Reach
Don’t make the mistake of ruling out traditional marketing strategies like postcards, newsletters, holiday greetings, and other seasonal communications to keep in touch with clients.
The average lead probably won’t buy or sell a property very often. But you want to stay in contact with them because you want them to do business with you when they do. Traditional marketing materials are often inexpensive, and they serve as a nice gesture to your clients.
Get All of These Real Estate Tools and More with iNCOM!
Starting your own real estate business takes a lot of resources. Whether you’re working on deals, marketing to your clients, or improving your internal process, you need real estate tools to run an efficient business. Here at iNCOM Web & e-Marketing Solutions, we have been building real estate websites, marketing campaigns, and providing realtors with the real estate tools they need to succeed for nearly two decades. We provide all of our clients with high-quality websites, landing pages, CRM platforms, email marketing solutions, and access to traditional marketing strategies.
Building your brand in the competitive real estate industry isn’t easy. Contact us today to see how we can simplify your marketing needs.