InCom's Real Estate Buzz

Communication is key when it comes to real estate online marketing. However, what makes online marketing challenging is the speed and ease of which the Internet changes. From the rise of progressive web apps, social networks, and responsive webpages, there is a need for real estate professionals to increasingly update their marketing efforts.    Ten years ago, a non-responsive website could work as an effective marketing tool. It did not matter if you had a Facebook account or a YouTube account. Plus, smartphone technology was still in its infancy. A REALTOR® could solely use his or her pager and an email account, and still market [...]

Real estate lead generation– discover the 7 hashtags that top-producing REALTORS® are following and including in their social media campaigns. ---   Real Estate Hashtags act as useful filters of information on Social Media for home buyers and sellers and REALTORS® and brokers. They are commonly used to target social media users by interest(s) and geographical area as well as to participate in ongoing social media chats. Many social media channels have a trending topics list and that allows users weigh in their thoughts when the time is right.  As experts in real estate lead generation, we compiled a list of top 7 hashtags [...]

Real Estate Leads - 4 proven ways top producers can continue to dominate the real estate game in their communities with Hyperlocalism.   There is a new phenomenon emerging in real estate marketing and it is called Hyperlocalism. Hyperlocalism is the practice of marketing oneself as the expert/specialist in one or more geographic areas or niche markets. Real estate agents across the country tout it as the new way of doing business in the digital age as the results have proven to be dynamic. Indeed real estate agents and marketers, who want to dominate the real estate game in their neighborhood, should take this phenomenon seriously. That is [...]

Our Real Estate SEO experts offer tips all REALTORS® must keep in mind when optimizing their website for the optimal mobile experience. Did you know? The average customer connects to the Internet via five or more different devices.    The majority of real estate agents and brokerages in the Greater Toronto Area have functional websites, but are they mobile responsive? A mobile optimized website is one that gives your visitors the best experience no matter which device they use to access the link.  If you open up a website on your mobile device and have a hard time navigating around because you need to pinch the screen to zoom in/out, [...]