Top Two Common Mistakes Real Estate Companies Make Online, and How to Fix Them

real estate social media marketing

Real estate companies may limit themselves online, especially in how they reach potential clients. After all, real estate is thought to be a people business. Sure, you can generate leads online, but the real deals happen when you meet prospective home owners and sellers in your office.     The Mistakes:   1) Limited Visibility    Maintaining an effective online presence goes beyond just hosting a website and creating social media accounts. To be more visible as a real estate company, you need to update your website with current information, maintain a weekly blog, and respond to queries on social media that pertain to [...]

How to Dominate the Real Estate Game with Hyperlocalism

local real estate marketing

Real Estate Leads - 4 proven ways top producers can continue to dominate the real estate game in their communities with Hyperlocalism.   There is a new phenomenon emerging in real estate marketing and it is called Hyperlocalism. Hyperlocalism is the practice of marketing oneself as the expert/specialist in one or more geographic areas or niche markets. Real estate agents across the country tout it as the new way of doing business in the digital age as the results have proven to be dynamic. Indeed real estate agents and marketers, who want to dominate the real estate game in their neighborhood, should take this phenomenon seriously. That is [...]

Real Estate Leads-How to Increase Referrals with Social Media

real estate social media marketing

Our Real Estate Marketing Company identifies 5 ways you can increase referrals to your website using social media marketing. -- Most REALTORS® who invest in real estate marketing have one goal in mind, and that is to generate leads by increasing the traffic to their website. Various tactics are available to accomplish this goal: search engine optimization (SEO), pay-per-click advertising (PPC), content marketing (i.e., blogging), social media marketing etc. It takes a savvy marketer to know when to appropriate which tactic at which time and for what purpose. The one tactic that is often overlooked by REALTORS® is social media marketing [...]

5 Fool-Proof Mobile Marketing Tips for REALTORS®

real estate mobile marketing

Our Real Estate SEO experts offer tips all REALTORS® must keep in mind when optimizing their website for the optimal mobile experience. Did you know? The average customer connects to the Internet via five or more different devices.    The majority of real estate agents and brokerages in the Greater Toronto Area have functional websites, but are they mobile responsive? A mobile optimized website is one that gives your visitors the best experience no matter which device they use to access the link.  If you open up a website on your mobile device and have a hard time navigating around because you need to pinch the screen to zoom in/out, [...]

5 Must-Have Features on Your Preconstruction Condo Website

preconstruction condo websites

Condos are great. However, there are advantages to buying early, like really early, even before the condo is built. Preconstruction condos are more affordable, and a better investment over time than resale condos. Why should a buyer purchase a condo after someone has lived in it when he or she can be the first resident of their own brand new condo?   When it comes to listing a preconstruction condo on your website, you need to present the advantages very clearly to prospective buyers. It is very possible that a potential customer will not understand at first why he or she should purchase a condo before it has been constructed. You need to [...]

3 Reasons Why You Are Losing Leads to Your Competition

real estate marketing, real estate leads, real estate tips

In the competitive real estate market, you cannot afford to lose leads. Blown leads are a loss for you and a net gain for someone else.   With markets on the rise, the real estate industry is becoming increasingly competitive and inefficient real estate companies continue to lose leads to their competition.   Here are several reasons why you are losing leads and what you can do to try and solve it.   Poor Social Media Presence There is no denying the impact that social media has had on almost every industry in the B2C world.   A large portion of the old-guard of realtors continue to try and resist social media, but this is a [...]

3 Ways to Turn Your Real Estate Leads into a Closed Deal

Real estate is more than just a game of buying and selling houses, it is an artform and it requires an individual who understands the art of dealing with people.   Buying and selling a home is an emotional and challenging decision for a lot of soon-to-be and current homeowners. When it comes to closing a deal, there are many things you can do to take your leads and turn them into a closed deal.   Follows-Up on Your Leads Whether you have an active lead or an inactive one, you always need to follow up on them. If your real estate marketing has generated leads for you, but you are not following up on them, then you are wasting [...]

What Makes a Real Estate Video Go Viral?

real estate seo, real estate video

 Through these 5 best video search engine optimization practices, or VSEO, you can make a significant impact to your overall real estate SEO strategy. --   When YouTube was launched, the real estate industry was one of the first industries to embrace the platform and use it for Video Search Engine Optimization (VSEO) purposes. However, for every real estate business that employs the best practices, there are hundreds more that create ineffective videos that fail to convert and attract prospects. With 92% of homebuyers using the internet in their search process, the material you post to the internet must be of high quality and carry [...]

6 Key Traits of All Top Producers in Real Estate

real estate marketing

What do real estate’s top producers know that you do not? How did they attain their top-producing success, and what secrets can you learn from them?  The following is a list 6 key traits that top producers have in common.   1.      They build a network of connections: Top producers in the real estate industry build strong networks of connections around them. They hold the belief that they are only as good as the people that they surround themselves with. The people that make it to the list include other real estate agents and brokers, potential buyers and sellers, appraisers, home inspectors, and mortgage loan agents etc.  [...]

How to Obtain Reviews for Your Google MyBusiness Account

Real Estate Internet Marketing

Learn from the real estate marketing pros about the easiest ways to get those legitimate reviews for your Google MyBusiness Account. Asking people for favors can be a challenge. Some realtors would even argue that this is especially true when it comes to getting Google+ local reviews for your real estate business. However, there are ways to tackle this. Our real estate internet marketing pros will show you some of the easiest ways to get those legitimate reviews. A local business review, an essential real estate marketing tool, can have a huge impact on your reputation as it gives your business a competitive advantage in the cutthroat [...]