Redefine Your Home Search Capabilities With Keywords

Ever tried narrowing down a search query but ended up not being able to because lack of options?    How about using a websites search bar to find something specific but the results are so far off that trying again is not worth it?   These are some of the problems that companies do not try and fix because they are so focused on making sure their company and website is the best that they forget all about user experience. Having the ability to search exactly what you are thinking of and the direct results appear is one of the easiest ways to increase user experience.    At iNCOM we have already thought this through and are steps ahead of [...]

Winter is Coming: Learn Why Real Estate Websites Are Crucial

With winter right around the corner, more and more Canadians will be shopping from home. So, what does that mean for the real estate industry?    Many realtors think that this is the time to pause their websites and marketing as the cold months mean a stand still in sales; this might not be the right mentality.    There might not be as many open houses or house visits but the real estate industry starts booming in a different way.    As the cold weather approaches, homes become more cozier and the thought of leaving becomes a little more difficult. The best way to search for a home is through real estate websites. Top real estate [...]

The Best Real Estate Landing Pages For Lead Generation

There’re many different ways to increase conversions when it comes to real estate lead generation. The biggest influence in a good landing page.   A great landing page must include call to actions, SEO friendly design, and a short yet effective description that entices the user to hit that CTA button. It is crazy how fast landing page designs go out of style and do not perform correctly to benefit the hosts main goal. In order to be successful and not run into this problem SEO and digital marketing specialists must always stay up-to-date in the ongoing trends of the marketing world. If a webpage does not follow these specifications, [...]

The Coolest Real Estate Website Designs in the Market

As a real estate agent you want your website to be the best and easiest site to peruse through and that is only doable with the right designs. Whether you are using your website for lead generation, general property search and/or displaying property listings, or just as a search engine tool for prospective clients, keeping a website up to date with the easiest search capabilities is key.    The real estate industry is tricky in the sense that there are multiple different age groups that might be surfing your website at the same time. This could make it difficult when developing a theme or web design for your website; a problem for some but [...]

The Power of Automation in Real Estate Lead Conversions

Did you know that the odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times? And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times. What most realtors fail to recognize is the impact that not follow up can have on a potential client. Unless the lead is thinking and breathing real estate they are probably not going to remember why they signed up in the first place. Like everything in digital marketing there is a line between too little and too much. Sending too much content and turn even those interested away quick and not sending enough, leads might just forget entirely.  It is a tricky thing to [...]

Why October is The Best Time to Start Lead Generation Campaigns

Most realtors think that online lead generation is only a six to eight month timeline and the fall/winter months are a good time to pause the campaigns; well we are here to explain why that might not be such a good idea. There are many reasons why stopping ads during these month is not the smartest thing realtors can do. Starting and moving forward with lead generation in October is important because people have returned back from summer vacation and have nestled into their normal day to day routines. By advertising now realtors can get the attention of those who are interested in moving right before winter hits with little competition from [...]

How to Attract Millennial's to Your Real Estate Website

Whether people like it or not, millennials are becoming a truly powerful and present group that is now a force to be reckoned with. They have entered the housing market in full force spreading themselves across the entire board, from pre-construction to urban housing, from east coast to west. Millennials in their late 20s early 30s are the ones leading the movement as home ownership rates in these age groups are progressing at a much faster rate than any other. With new age comes new way of searching for a home. Generation Y babies have grown up in a world revolved around technology which has changed the way they interact with consumers. [...]

The Difference Between a Regular Website and a “SmartSite”

Just like every other industry, real estate websites have their own set of competitors. Some websites can be used for static reasons like branding and profiling while others are more dynamic giving you the most benefit to your dollar. Dynamic real estate websites often incorporate everything into one online marketing system. The problem that comes along with this type of development is the fact that not everyone can do it; and do it well.   This is one issue that iNCOM does not have.   iNCOM not only offers an easy to use website with turnkey capabilities but also different types of AI technology that helps your business continue to run [...]

How Daily Email Alerts Increase Engagement Between Buyers and REALTORS®

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Even though almost every industry nowadays is looking towards email marketing (in some form) as a platform for advertising, the emphasis and value that it can bring to the real estate industry can’t be overstated.   Don’t believe it? Let the numbers do the talking.   When sending email alerts between buyers and REALTORS® 63% automatically engage in the communication with 22% planning to do so in the future. That means that 85% of all communication going out through emails is automatically coming back either right away with the possibility of new clients or with intent to return. With numbers like that it is hard to not use some kind [...]

How Real Estate Websites Are Increasing Open House Visits

Open houses are an opportunity to set your house apart from the rest. You can really love a house online but until you physically go and envision your life there you are probably not going to be fully convinced.  Unfortunately that is easier said than done and not everyone is that easily convinced if no one knows where the open house is being held. Online marketing for open houses is hard if you do not have the right tools. With online marketing there is so much information flying in and around users that getting them intrigued about one specific event might be difficult.   Enter iNCOM. This blog will highlight how real estate websites are [...]