The Importance of Searching by Schools in Real Estate Websites

real estate website map search

Potential homebuyers have many things to consider when searching for a new home. Whether they want to be close to major amenities or live in a distinct neighborhood, you shouldn’t downplay how important access to good schools is. A recent REALTOR® survey found that 73% of homebuyers said school boundaries were important to their home search.    The best real estate websites need to offer a streamlined experience that prioritizes customizable search results that allow them to show things like nearby schools, amenities, parks, and more.    Adding this kind of functionality to your website is one of the easiest ways to [...]

How Advanced Map Searches are Optimizing the Home Buyer Experience

real estate map search, real estate mls listings

Real estate is competitive, and your clients expect a feature-rich experience. The days of offering basic listings are over. Now, you have to provide an experience that is loaded with features, and your listings need to be detailed. Advanced map search features are a great way to improve your real estate marketing, and to get potential clients to interact with your listings.   As you know, every homebuyer has their own unique needs. They all have distinct expectations for any home that they are looking for. As a REALTOR®, you have to show them listings that satisfy their expectations. That means having a website that features all the [...]

4 Real Estate Web Design Blunders to Avoid in 2019

real estate website

Real estate web design - As a top-producing REALTOR®, you want to always refine your practices by keeping up with current trends and studying the best practices closely year after year. In real estate web design, there are many ways to provide an excellent user experience – make it easy to for your visitors to interact with your website to achieve their goals as well as yours.  A good user experience typically involves the following elements: Easy to find and access content  A visual impact that is engaging A design that is consistent with the brand identity Functionality and features that make task completion [...]

Why Having a Real Estate Website as a Realtor® in 2018 is a Must

real estate website

A real estate website isn’t optional anymore. Business owners, freelancers, and entrepreneurs have to have a website in order to attract potential business. Realtors® are no different.  You’re selling yourself as a real estate agent and building your brand.     People need to be able to find your site, look at what you have to offer, and feel engaged enough to contact you. When it comes to buying and selling a house, the first thing clients do is go online. In fact, modern real estate is all about the ultra-convenient MLS platform.     When it comes to landing new clients, you have to outperform other realtors® just [...]

InCom Tool for Real Estate Professionals to Display Home Sold and Historical Data

sold data real estate website

Ealier this month, the Toronto Real Estate Board (TREB) officially released the disputed real estate data, including sold real estate prices, to its members and allowed them to make the information public knowledge.   In 2011, the Competition Bureau, a federal watchdog designed to protect real estate consumers, sued the TREB. They argued that the TREB engaged in anti-competitive practices when it withheld important data information (e.g., sold prices, withdrawn offers, and expired listings). A 2016 ruling by the Competition Tribunal sided with the plaintiffs and ordered the TREB to release that information. However, the TREB fought the [...]

Price Drop Landing Page – The Newest Innovation for REALTORS®

real estate landing page

The real estate market in 2017 can be summed up with one word: volatility.  In the beginning of 2017, REALTORS® and consumers saw the prices skyrocket by more than 30% in comparison to the same time the previous year. Then all of sudden in April, after the Fair Housing Plan was introduced by the Ontario government, the record sales turned into a drastic drop. They have not reversed ever since.   In the second quarter of this year, the price of real estate hit Greater Toronto Area, specifically in the Richmond Hill, Markham and Vaughan areas. The aggregate house price in Richmond Hill had fallen by 12.4% in Richmond Hill year-over-year to [...]

Increase Your Real Estate Lead Generation with Customized Landing Pages

real estate landing page

  Every real estate agent needs a website. That much is a given. However, if you truly want to stand out from your competition, you need a better website than them. After all, the real estate agent with the better website is most likely going to be the real estate agent who can garner more leads with better real estate lead generation. One of the simplest ways you can up your website game is to employ the use of strategically placed real estate landing pages.     What are Landing Pages?  Landing pages are pages on your website that serve a singular purpose. They are referred to as “landing pages” because they are the first [...]

How Advanced Map Search Can Help Your Real Estate Lead Generation

real estate map search

When researching potential homes online, prospective clients like to learn as much as possible about the homes showcased on your real estate website. Providing visitors with as much information as possible can only help you in the house-selling process, especially for real estate lead generation. Advanced map search, and save search functionality, may be the difference between generating a lead, and not.  What is a Map Search?  A Map search is an online tool used in real estate agent websites to assist visitors throughout their research process. Mapping tools vary in their functionalities and uses. You can use mapping tools to find [...]

Why Optimized Landing Pages are a Must-Have in Real Estate Marketing

real estate landing page

Real estate agencies, like any other type of business, must remain at the forefront of online advertising and marketing. This is mandatory if such businesses want to excel at online lead generation and sales conversions.     Using landing pages, a real estate agency can increase the amount of leads they generate over time, as well as increase their online customer base over time, by utilizing landing pages effectively. Real estate websites need to use advertising effectively if they want to showcase it. Here is how real estate websites can do this.    The Purpose of Landing Pages on Real Estate Websites Landing pages may or [...]

How Switching to HTTPS Can Improve Your Real Estate Marketing

secure real estate websites, HTTPS real estate website

The best real estate agents and agencies put their clients first. Not all “client first” approaches need to be proactive, some can be passive. Providing a great, and safe, online experience for your clientele is one of the simplest, and most effective things you can do to bolster your reputation passively.   Here’s how this works When you visit a site, any site, you are sending data from your browser to the site’s servers, and back. If you click a link, the command to open that webpage is followed if the link is still correct. If you login, your login details are verified and you are able to enter your account. If you enter [...]