InCom's Real Estate Buzz

Selling a home can be a challenging process even with the assistance of a real estate agent. There are various factors that play a large role when selling a home such as location, the condition of the home, real estate marketing initiatives, market conditions, economic changes, time of year, and much more. When owners sell their home, their ultimate goal is to get as much return on the value of the home as possible, while potential buyers negotiate to spend as little as possible. So how do home owners get the most value out of selling their home? Below is a list of questions that home owners frequently ask when they’re ready to sell their [...]

In this day and age, the number of real estate professionals in North America is growing at an exponential rate. To date, the National Association of REALTORS® houses over 1.1 million members. Mind you, this number is growing on a daily basis. As such, competition in the real estate industry can be intimidating, especially if you are brand new in the industry. One of the primary ways you can remain competitive is by capturing a percentage of your target market online. The reality is that 90% of buyers and sellers resort to the Internet to search for real estate properties and agents, so it’s important to have a compelling web [...]

When you set your mind on self-promotion – your very own community can often help you with your efforts for direct marketing, as long as you can offer a legitimately valuable service in return. In our previous blogs, we have always focused on the value exchange that has to take place in order to assert your professional authority and relay trust to your prospective clients. This means that you have to know how to present the right services to the right people at the right time. Choosing a perfect marketing opportunity online and offline is an art, and InCom is here to give you a few seasonal suggestions! The past week, for example, has [...]

        Social networks are wondrous beasts, they seem completely foreign and wild until you learn how to tame them. In any business, a conversation with your colleagues and clients often starts or continues online. With real estate marketing - the conversation never really ends, but transforms into an ongoing discussion. Regardless if you have a real estate agent website or a brokerage website, having presence in places where your clients are most active is an absolute must. That means that having one or several regularly updated social networks should be amongst your top priorities. Many agents put social media updates on hold, being [...]