4 Proven Strategies to Help You Generate More Real Estate Leads and Sell More Houses

Lead generation is tough because nothing is guaranteed. A golden lead might evaporate into nothing. A less-than-solid lead might result in a sale. However, as subjective as a lead can be, it is the backbone of the real estate industry. Without leads, you cannot sell houses. Without selling houses, you cannot make money. So, even though the value of a lead may look worth little, there are ways to increase the likelihood that your leads increase in value. You need a marketing strategy that is tailored to the needs of your real estate agency. This marketing strategy needs to focus on what is important to a real estate agency, especially when it [...]

9 Important Questions Home Owners Ask When Selling a Home

real estate lead generation

Selling a home can be a challenging process even with the assistance of a real estate agent. There are various factors that play a large role when selling a home such as location, the condition of the home, real estate marketing initiatives, market conditions, economic changes, time of year, and much more. When owners sell their home, their ultimate goal is to get as much return on the value of the home as possible, while potential buyers negotiate to spend as little as possible. So how do home owners get the most value out of selling their home? Below is a list of questions that home owners frequently ask when they’re ready to sell their [...]

9 Easy Steps to Writing A Successful Real Estate Blog

The age of technology is taking over us. People are constantly looking down on their phones, texting is taking over face-to-face social interaction, and blogging is instigating the extinction of newspapers, journals, and diaries. Blogs can be helpful in any line of work, but it can be particularly helpful for real estate agents. Through blogging, real estate agents can effectively share their knowledge with clients and potential clients, make connections and build their personal network, earn money, and most importantly, market their services to gain exposure to potential clients.   Blogging in real estate isn’t as hard as it [...]

9 Things Buyers And Sellers Look For In A Real Estate Website

In this day and age, the number of real estate professionals in North America is growing at an exponential rate. To date, the National Association of REALTORS® houses over 1.1 million members. Mind you, this number is growing on a daily basis. As such, competition in the real estate industry can be intimidating, especially if you are brand new in the industry. One of the primary ways you can remain competitive is by capturing a percentage of your target market online. The reality is that 90% of buyers and sellers resort to the Internet to search for real estate properties and agents, so it’s important to have a compelling web [...]

Top 6 Real Estate Online Marketing Tips

Real Estate Industry Online Marketing

If you are a professional in the real estate industry, then you understand that success in the market is contingent on your competitive edge. In Canada alone, the number of people selling real estate reached 108,706 during the first quarter of the year. To put simply, that means there is one real estate agent for every 245 people over the age of 19! With competition like this, it is important to remain competitive and constantly up-to-date with the latest trends in real estate. Luckily, there is online marketing.   Especially for professionals in the real estate industry, online marketing is the ideal approach to capture the attention of [...]

Find Out Why Autumn Marks the Best Time For Real Estate Lead Generation Opportunities!

Change of Seasons

When you set your mind on self-promotion – your very own community can often help you with your efforts for direct marketing, as long as you can offer a legitimately valuable service in return. In our previous blogs, we have always focused on the value exchange that has to take place in order to assert your professional authority and relay trust to your prospective clients. This means that you have to know how to present the right services to the right people at the right time. Choosing a perfect marketing opportunity online and offline is an art, and InCom is here to give you a few seasonal suggestions! The past week, for example, has [...]

From Social Media to Real Estate Leads Generation Part 2: Tips on Social Networks

Social Media

In our previous blog we have identified universal ways of generating real estate leads through social media by creating and posting relevant, trending and valuable content. The value comes from posts that are directed at helping your visitors see you as an expert in your field, rather than overpopulating your posts with exhaustive self-marketing. Today, we will look closely at the top 5 social media platforms and see how each of them can be used to increase online engagement with your clients and generate new real estate leads. But first, let’s recap a few general rules commonly used across all social media for real estate [...]

From Social Media to Real Estate Leads Generation Part 1: 5 Easy Steps

Real Estate Marketing

        Social networks are wondrous beasts, they seem completely foreign and wild until you learn how to tame them. In any business, a conversation with your colleagues and clients often starts or continues online. With real estate marketing - the conversation never really ends, but transforms into an ongoing discussion. Regardless if you have a real estate agent website or a brokerage website, having presence in places where your clients are most active is an absolute must. That means that having one or several regularly updated social networks should be amongst your top priorities. Many agents put social media updates on hold, being [...]

The Simple Wonders of SEO for Real Estate Marketing: How to Reach Prospective Real Estate Leads

Real Estate Agent Website Search Engine Optimization (SEO)

  Every real estate agent knows that reaching the right people at the right time is key to selling. As per the National Association of Realtors, last year 92% of buyers have looked for new homes online, so having a website can seriously expedite the process of reaching your prospective clients. Good thing that there are numerous online real estate marketing practices to help your website work for you. SEO (Search Engine Optimization) is a practice, which includes various techniques of making a website visible to search engines and its users. It is used to transform your site into a lead generating machine that works for you and its power [...]

Don’t Fall Behind on Google

Responsive Real Estate Listing with Google

  Get ready for a major change! Google is at it once again and here's what to expect from their mobile-friendly update. If Google ranking lies at the top of your priority list, April 21st, 2015 marked an important date in SEO history and you should know all about it! On the 21st of April this year, Google unveiled their new algorithm that has changed the way websites are ranked within Google. The nickname “Mobilegeddon” is a perfect depiction of this recent release that places mobile-friendly at the forefront of Search Engine Optimization. It is said that the change will take approximately 1 week to take effect and the countdown has [...]