Must-Have Content for Your Real Estate Website


Creating a high-quality website is one of the key components to building your brand. It’s essential for attracting visitors, advertising your business, and generating leads. If you want to build a good brand, you need to build a good website. Discover some of our top tips for must-have content on your real estate website.


Real Estate News

Everybody wants to stay up to date with current trends and industry news. If you’re able to provide that for people, you will gain more visitors to your website. And increase your chances of generating more leads. Visitors will trust your website for providing information they’re searching for. They will start to view you as a leading news provider. You can search for relevant topics on Quora, Twitter, Feedly, and other platforms. Visit forums and social media platforms to explore trending topics.


Sold Data

You should also include sold data on your website. Since sold data became visible to the public it’s been very beneficial for buyers. People value open communication and transparency. If you’re open and transparent, you will grow and develop deeper client relationships. You will attract more buyers and sellers to your site who are searching for comparative data. They will learn to trust your brand as you grow your real estate leads. A win-win situation for everyone.  


MLS Listings

If you want to attract visitors to your website and convert them into clients, you need to add a new section. Particularly for MLS listings. Make it possible for homebuyers to search for local listings. They will spend lots of time on your site exploring their options. This should be your goal. The more time they spend on your website, the less time they will spend on other agent websites. And the more likely you’ll come to mind when they need an agent. 


Local Community Information

If you’re promoting listings in a certain area, make sure you educate buyers on the community. They will want to know as much as they can about what’s close-by and what it’s like. Which shops, grocery stores, schools, and hospitals are nearby? Is it close to public transit and major roads? Which restaurants are around and what kind of people live in the area? This is all valuable information for buyers. Give your visitors a feel of the community on your website, so they get a good idea without leaving your page. You will also grow your brand name and become a popular agent in the area.


Visual Content

Did you know homes with high-quality photos sell 32% faster than others? This demonstrates the importance of visuals for real estate online marketing. Which is why you should hire a professional photographer for your business. You need to include different types of visual content on your website. This will make it look more professional and appealing. Buyers develop stronger emotional connections with homes featuring high-quality photos and videos. They will be more invested in your listings and want to do a tour.


Educational Blog Posts

Another great way to attract visitors and keep them on your website? Writing blog posts that educate buyers. Provide them with the answers they’re searching for, and they will trust your brand. You will become an industry thought leader and well-known for providing valuable information. Search up trending topics and use your judgment to determine what buyers would like to know. Use real estate SEO to grow your online presence and make it easier for people to find you.


Did you enjoy this blog post? 

Reach out to one of our Real Estate Online Marketing Specialists to learn more about how we can help you grow your real estate business online.

Real Estate Marketing



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