Effective Real Estate Lead Follow Up Strategies [Updated For 2022]

Do you ever feel like you’re spinning your wheels with prospects? Have you ever had months when you weren’t sure when or if your next listing would come? If you want to be a million-dollar real estate agent, you need a real estate lead follow-up system that’s designed to get results. When you’re following up effectively, you don’t have to increase your ad budget or spend additional hours pounding the pavement – you can just make more money by converting more of the leads you already have.   The truth is that many real estate agents don’t have the resources to create an effective Real Estate Lead Follow-up System for [...]

Top Real Estate Marketing Tips That Every Agent Should Know

real estate marketing

In terms of leads, content marketing is three times more effective than outbound marketing, and over 70% of businesses claim that content marketing increases their lead generation. The real estate market is tough right now. It's not just homeowners who are suffering, real estate agents are too. It can be difficult to generate leads in the current climate, but that doesn't mean you should give up. There are plenty of ways for realtors to get ahead and make a name for themselves in this competitive industry and it starts with creative real estate marketing techniques. Most people judge real estate agents or just about any other business [...]

How to generate quality real estate leads


Generating leads online can be a challenge. With the amount of available real estate tools online as well as an abundant number of real estate websites, it can be difficult competing for the top spot.   In order to improve your online presence and target as many potential buyers and sellers as possible, there are a few things you can do. Here are a few real estate online marketing practices to generate more leads online:   1. Use landing pages Landing pages are lead generation tools designed to capture leads and at the same time, offer valuable information to users upon subscription. Landing pages are usually external to an agent’s [...]

Why you're not generating leads with your real estate website

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Real estate websites are utilized by many agents as a lead generation tool for potential buyers and sellers that search the web.    However, not all agents are successful in converting website visitors into qualified leads. While there are many reasons as to why your real estate agent website may not be generating leads, here are a few reasons why your website is not generating business:    1. Lack of Lead Generation forms Lead Generation tools built into a website usually come in the form of lead forms. Contact forms, Question forms, and the like are some examples of lead generation tools to help website visitors get in touch with an [...]

The Power of Video Marketing

real estate video marketing

In real estate, marketing is key. Your brand presence is what helps generate awareness about your services and encourages creation of new business. Many agents market themselves traditionally by handing out flyers, brochures, and snail mailing booklets, while other agents market themselves online through social media, ad campaigns, and real estate websites.   Most recently, video marketing is making its way to many agents’ online marketing practices. There are various ways that this can be done but here are a few examples of ways video can be utilized for your marketing strategy:   1. Website Video Showcase a video on the forefront of [...]

Managing your Real Estate Sales Pipeline Effectively


The first step to generating more business online is to set up your professional digital footprint. It’s important to have a real estate website where users can browse for listings in the MLS. When users take an interest in a property as they browse a website, they can reach out to the agent to inquire about the details of the property. In doing so, the website owner ends up generating a lead while the buyer receives more details about the desired property.   To ensure that the lead remains nurtured effectively, there are a few things that a real estate agent can do:   1. Drip Email Campaign Setting up a drip email campaign can help [...]

Best Practices for Facebook ads


Generating real estate leads online has become a very common practice amongst many real estate professionals. Particularly, Facebook advertisements have been the more popular option for generating high quality leads. To generate the best results out of your Facebook ads, here are a few tips to follow:    Use videos: Vertical or square aspect ratio videos work best because they cover most of the screen. Use less text on images: Try a smaller font and less words on images to decrease text to image ratio. Images with less than 20% text tend to perform better. Although there is no limit on the amount of text that can be used in an ad [...]

Real Estate Optimized: The Virtual Experience


For as long as many real estate professionals can remember, the practice of real estate marketing always involved face-to-face interaction with prospects. This is often translated in the form of door-to-door knocking, handing out brochures, snail-mailing business cards and other related paraphernalia, attending networking events or tradeshows and much more. However, with the long-term effects of the pandemic as well as the emergence of virtual communication, traditional practices in real estate marketing has shifted online.   Many real estate professionals, agents, brokers, mortgage lenders, and the like are reshaping the way they conduct [...]

Getting Started as a Brand New Real Estate Agent


Newly licensed agents can get overwhelmed with the amount of preparation required to get started with a real estate business. On top of new financial obligations like license fees, brokerage fees, and desk fees, agents also need to be equipped with all the marketing tools necessary for lead generation.   To get started, agents need everything from a real estate website with IDX integration, landing pages, a CRM for lead management, an emailing system, social media tools, and everything in between. Unfortunately, due to the amount of options available online, as well as the assortment of these options, it can be a challenge choosing the [...]

4 Essential Tools for Top Producing Agents


Top Producing agents are adopting new real estate online marketing strategies to generate more business online. Gone are the days spent door-to-door knocking, handing out fliers and sticking brochures on every nook and cranny around the city. Agents are opting-in for smarter, and more effective means of marketing. Here are some of the things agents are doing to generate more business:   1. Price Drop Alert Landing Pages To target more buyers interested in recently reduced listings, agents are using the Price Drop Alert landing page to capture leads. These landing pages are designed to locate MLS listings that have decreased in price over [...]