How to Obtain Reviews for Your Google MyBusiness Account

Real Estate Internet Marketing

Learn from the real estate marketing pros about the easiest ways to get those legitimate reviews for your Google MyBusiness Account. Asking people for favors can be a challenge. Some realtors would even argue that this is especially true when it comes to getting Google+ local reviews for your real estate business. However, there are ways to tackle this. Our real estate internet marketing pros will show you some of the easiest ways to get those legitimate reviews. A local business review, an essential real estate marketing tool, can have a huge impact on your reputation as it gives your business a competitive advantage in the cutthroat [...]

5 Reasons Why Real Estate Marketing is Mandatory for Lead Generation

real estate lead generation

As a real estate agent, your marketing strategies will be slightly different than that of most businesses. This is because your real estate agency, and all real estate agencies in general, have different requirements when it comes to generating sales leads, connecting with prospective customers and clients, and closing deals. Here are five reasons why real estate marketing will benefit your real estate agency.   1.    The need to continuously connect with customers and clients   Your customers are not like customers of other businesses. In a generic business, a customer will walk in, know exactly what he or she wants, and then [...]

4 Real Estate Digital Marketing Challenges

real estate digital social media marketing

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full and managed with reasonable care, it is about the safest investment in the world.” -Franklin D. Roosevelt   The following are some of the challenges Real Estate firms have faced before signing on with InCom to do real estate marketing. We understand better than anyone how difficult it is to keep up with the latest and emerging trends and technologies in this digital age. Even when it comes to older technologies, the policies and procedures are always changing and our staff has to adapt to them to make sure that our customers [...]

4 Proven Strategies to Help You Generate More Real Estate Leads and Sell More Houses

Lead generation is tough because nothing is guaranteed. A golden lead might evaporate into nothing. A less-than-solid lead might result in a sale. However, as subjective as a lead can be, it is the backbone of the real estate industry. Without leads, you cannot sell houses. Without selling houses, you cannot make money. So, even though the value of a lead may look worth little, there are ways to increase the likelihood that your leads increase in value. You need a marketing strategy that is tailored to the needs of your real estate agency. This marketing strategy needs to focus on what is important to a real estate agency, especially when it [...]

9 Important Questions Home Owners Ask When Selling a Home

real estate lead generation

Selling a home can be a challenging process even with the assistance of a real estate agent. There are various factors that play a large role when selling a home such as location, the condition of the home, real estate marketing initiatives, market conditions, economic changes, time of year, and much more. When owners sell their home, their ultimate goal is to get as much return on the value of the home as possible, while potential buyers negotiate to spend as little as possible. So how do home owners get the most value out of selling their home? Below is a list of questions that home owners frequently ask when they’re ready to sell their [...]

9 Easy Steps to Writing A Successful Real Estate Blog

The age of technology is taking over us. People are constantly looking down on their phones, texting is taking over face-to-face social interaction, and blogging is instigating the extinction of newspapers, journals, and diaries. Blogs can be helpful in any line of work, but it can be particularly helpful for real estate agents. Through blogging, real estate agents can effectively share their knowledge with clients and potential clients, make connections and build their personal network, earn money, and most importantly, market their services to gain exposure to potential clients.   Blogging in real estate isn’t as hard as it [...]

9 Things Buyers And Sellers Look For In A Real Estate Website

In this day and age, the number of real estate professionals in North America is growing at an exponential rate. To date, the National Association of REALTORS® houses over 1.1 million members. Mind you, this number is growing on a daily basis. As such, competition in the real estate industry can be intimidating, especially if you are brand new in the industry. One of the primary ways you can remain competitive is by capturing a percentage of your target market online. The reality is that 90% of buyers and sellers resort to the Internet to search for real estate properties and agents, so it’s important to have a compelling web [...]

Top 6 Real Estate Online Marketing Tips

Real Estate Industry Online Marketing

If you are a professional in the real estate industry, then you understand that success in the market is contingent on your competitive edge. In Canada alone, the number of people selling real estate reached 108,706 during the first quarter of the year. To put simply, that means there is one real estate agent for every 245 people over the age of 19! With competition like this, it is important to remain competitive and constantly up-to-date with the latest trends in real estate. Luckily, there is online marketing.   Especially for professionals in the real estate industry, online marketing is the ideal approach to capture the attention of [...]

Find Out Why Autumn Marks the Best Time For Real Estate Lead Generation Opportunities!

Change of Seasons

When you set your mind on self-promotion – your very own community can often help you with your efforts for direct marketing, as long as you can offer a legitimately valuable service in return. In our previous blogs, we have always focused on the value exchange that has to take place in order to assert your professional authority and relay trust to your prospective clients. This means that you have to know how to present the right services to the right people at the right time. Choosing a perfect marketing opportunity online and offline is an art, and InCom is here to give you a few seasonal suggestions! The past week, for example, has [...]

From Social Media to Real Estate Leads Generation Part 2: Tips on Social Networks

Social Media

In our previous blog we have identified universal ways of generating real estate leads through social media by creating and posting relevant, trending and valuable content. The value comes from posts that are directed at helping your visitors see you as an expert in your field, rather than overpopulating your posts with exhaustive self-marketing. Today, we will look closely at the top 5 social media platforms and see how each of them can be used to increase online engagement with your clients and generate new real estate leads. But first, let’s recap a few general rules commonly used across all social media for real estate [...]

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