Real Estate Agent Email Marketing Tips (And Scripts) To Help You Close More Deals

Lead generation and conversion has changed in this digital age we are living in. While many new communication methods have been added over the years, email marketing is still an essential part of a real estate agent’s follow-up in 2022(and beyond). When a lead submits their information on a portal or social media forms, they still enter their email address in addition to their name and phone number. For this reason, it is still vital you are following up with them via email. However, what types of messages should be sent? Here are a few ideas and real estate email scripts for you to use for your follow up with buyer and seller [...]

Taking Control and Closing the Deal: 10 Useful Real Estate Buyer Objection Handling Scripts

In this unpredictable market, one thing is certain: right now is a scary time to invest in a property. Interest rates are skyrocketing more than they have in years, to the point where most are predicting that even home prices, which have been deemed an ironclad investment for years, are set to start depreciating.  This is why it’s so important to understand the current mentality of the buyer - to empathize with their fears and get to the root of what is holding them back. Faced with all of these anxieties and uncertainties, the last thing a homebuyer needs is a pushy, stereotypic sales agent trying to “close them.”  Luckily, we have [...]

How To Make Sure Your Pipeline is Not Leaking Leads(And Money)- Nurture Real Estate Leads Like a Champ!

For many agents, their database of contacts and leads is their primary source of business and earning commissions. An agent is only as good as their pipeline. However, even if the agent's pipeline is full of contacts and incoming leads, they face a big issue. This issue is a "leak," or inefficiency, in maintaining and nurturing contacts effectively. In this article, we will cover a few of the most common issues we see and some ways you can fix them to nurture real estate leads and contacts in a manner that brings you more closings and GCI.  Not Using A CRM Software to Nurture Real Estate Leads(Or Not Using It Correctly) Using CRM(customer [...]

The Best Scripts for Real Estate Agents to Get More Online Reviews

scripts to get reviews real estate

As a real estate agent, online reviews significantly shape your business in the digital era. They can help you develop your brand, attract new leads, drive more revenue, and educate you on ways to grow and improve your business. They truly are an important resource for your company and are only becoming more important by the day. Some real estate professionals are still not paying attention to their online reviews. We hope you will correct this common mistake as soon as possible. Here are some tips and a few scripts you can implement to best leverage and use online reviews in your business.  When To Ask for a Review Many agents don’t [...]

5 Real Estate Text Messages That Will Convert Your Lead into an Appointment

Real estate lead generation for buyers and sellers has two very important parts. The first is running the campaigns to get leads coming in. This is what most people focus on, but this is only half of the equation for successful real estate agents. The other half, lead conversion, is equally as important. When it comes to communicating and interacting with incoming leads, you want to make sure your message is clear and made with the intention to convert the lead into an appointment. In this day and age, we have found that some of the best response rates come from SMS text messages. In fact, we have seen many agents put a heavy focus on their [...]

Real Estate Lead Follow Up Strategies to Re-Engage with Potential Clients

It's no secret that real estate lead follow-up is key to success in the industry. However, many agents struggle with getting their team on board with following up properly. In this blog post, we will give you five tips for following up with real estate leads the right way, as well as advice on getting your team to do a better job of following up. By implementing these strategies, you'll be able to reconnect with potential clients and generate more business! Follow Up: Why Is It Important? As a real estate agent, following up with your leads is important for a few reasons. First, it shows that you are interested in helping them find their [...]

4 Real Estate Landing Pages To Use In 2022

Did you know that the number of real estate agents within the US is more than two million? Considering this, it can be stressful to think about how many real estate agents are out there and how you can make yourself stand out. Fortunately, you can stand out and turn website visitors into actual clients with the right digital marketing strategies, like having the best real estate landing page choices available to you through iNCOM. This article will review the different real estate landing pages you can use in 2022 for your realtor business. Finally, you can get more leads and clients, making your realtor business more successful than [...]

Effective Real Estate Lead Follow Up Strategies [Updated For 2022]

Do you ever feel like you’re spinning your wheels with prospects? Have you ever had months when you weren’t sure when or if your next listing would come? If you want to be a million-dollar real estate agent, you need a real estate lead follow-up system that’s designed to get results. When you’re following up effectively, you don’t have to increase your ad budget or spend additional hours pounding the pavement – you can just make more money by converting more of the leads you already have.   The truth is that many real estate agents don’t have the resources to create an effective Real Estate Lead Follow-up System for [...]

Top Real Estate Marketing Tips That Every Agent Should Know

real estate marketing

In terms of leads, content marketing is three times more effective than outbound marketing, and over 70% of businesses claim that content marketing increases their lead generation. The real estate market is tough right now. It's not just homeowners who are suffering, real estate agents are too. It can be difficult to generate leads in the current climate, but that doesn't mean you should give up. There are plenty of ways for realtors to get ahead and make a name for themselves in this competitive industry and it starts with creative real estate marketing techniques. Most people judge real estate agents or just about any other business [...]

How to generate quality real estate leads


Generating leads online can be a challenge. With the amount of available real estate tools online as well as an abundant number of real estate websites, it can be difficult competing for the top spot.   In order to improve your online presence and target as many potential buyers and sellers as possible, there are a few things you can do. Here are a few real estate online marketing practices to generate more leads online:   1. Use landing pages Landing pages are lead generation tools designed to capture leads and at the same time, offer valuable information to users upon subscription. Landing pages are usually external to an agent’s [...]