How To Turn Website Visitors Into Quality Real Estate Leads


Attracting new visitors to your real estate website is essential for growing your business. When you create high-quality content and invest time in promotions, you can increase your visitors. But while this is essential, it's only the first step in the process. You need to learn how to convert visitors into long-lasting real estate leads. And this part can be even more challenging.


So, how can you convert website visitors into trustworthy clients? By investing in real estate lead generation tools, you will do your company a whole lot of good. Let’s explore some of the best tools you can invest in for your website. 


Free Home Evaluation

There’s no denying the fact that people love free services. Especially sellers who are trying to figure out how much their homes are worth. Creating a tool like this will add a lot of value to your website. Visitors will use it and learn to trust and rely on your website. The more they trust your website, the higher the chances are they will reach out to you when buying or selling a home. 


Register to See What Realtors See

Provide visitors with insider tips and tricks and you will gain their trust. This is a great way to sign people up for your email marketing list and meet their information needs. Buyers and sellers trust tips and tricks from agent websites. They will not only trust your website but will feel gratitude for receiving credible insider information. They will also love the “exclusive” perks you send them and will be more invested in your business.


Neighbourhood Updates

Home listings provide a lot of information on properties. But they don’t always offer a lot of details about neighbourhoods. And if they do, they may not be up to date. By giving buyers updates on neighbourhoods, they will feel more empowered when making decisions. And if you focus on specific locations you can attract a lot of visitors looking to live in that area. This will help you target the right visitors and grow your name in that area. When local buyers are ready to find their dream home, they will know who to turn to.


Calculator Tools

The process of buying and selling a home is a big deal. When someone is looking to get involved in the real estate process, they need to take certain metrics into account. These may be mortgage loans, land transfer taxes, or CMHC premiums. Creating tools that calculate these metrics will be valuable for buyers and sellers. Many visitors will be likely to use them and drive up your website engagement. The higher your engagement is, the higher your chances are of converting leads into clients.


Pre-Construction Condo Finder

Another tool that will help convert visitors into real estate leads? Offering a pre-construction condo finder. This tool makes it possible to discover homes that aren’t only in the market, but those that will be in the future. Buyers focused on finding their dream homes will find this tool valuable. They may reach out to you with questions or for help finding a home.


Did you enjoy this blog post? 

Reach out to one of our Real Estate Online Marketing Specialists to learn more about how we can help you grow your real estate business online.

Real Estate Marketing



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