In terms of leads, content marketing is three times more effective than outbound marketing, and over 70% of businesses claim that content marketing increases their lead generation. The real estate market is tough right now. It's not just homeowners who are suffering, real estate agents are too. It can be difficult to generate leads in the current climate, but that doesn't mean you should give up.
There are plenty of ways for realtors to get ahead and make a name for themselves in this competitive industry and it starts with creative real estate marketing techniques.