The 2020 pandemic has radically changed the nature of work in nearly every field. The real estate market is no exception. We’re increasingly seeing upsides to this revolutionary change to the market.

Many real estate professionals are pushing to expand their digital marketing strategies, and for a good reason. People are using the Internet more than ever to find their dream homes in their area. While there is no shortage of ways to market your properties online, Instagram has lately become one of the more popular methods. Here are five tips to use Instagram real estate marketing to get leads, sales, and referrals.

There are plenty of real estate websites out there. The majority follow a standard design. But if you want to boost your real estate lead generation and attract more buyers and sellers, you need a smart system that will help you achieve that. 

In every industry, we tend to romanticize the idea of minimum labour for maximum results. REALTORS® often search for the “best” email marketing idea to generate exponential results.However, just like anything else, generating solid long lasting results require consistency and effort. The reality is that there is no 1 ultimate solution or 1 perfect email. Lead generation is not a one-shot endeavour. To generate more real estate leads, it's important to have a consistent strategy. Sending emails regularly is a must.

If you want to achieve success and reach the top with your business, you need to study the experts. This goes for any industry — especially real estate.

To be a successful agent, you need to be aware of habits that will help you grow. You can do that by studying the top producing agents. Figure out what they’re doing that you’re not and start implementing these practices for your brand.

The real estate world is facing unprecedented times. Social distancing and covering up are slowly becoming the new normal and will be in place in the months to come. Fortunately, it appears that the worst is behind us. Slowly, but surely, we are moving in the right direction.

While social distancing has brought on many new norms and hardships, the extended spaces has allowed us to tap into our creative minds and find meaningful ways to connect with consumers. Consumer engagement remains one of the key objectives of real estate professionals during these times of separation. That’s because consumers value communication over all else. And 9 in 10 have even stated in a recent study that they appreciate businesses that go out of their way to deliver timely and relevant information.  

As the CoVID-19 pandemic continues to disrupt the Canadian economy, the thought of how it will affect the real estate industry is probably at the top of your mind.  What are your options as a real estate agent or broker? How are you going to conduct your business while adhering to the social distancing rules and restrictions? What digital tools and strategies will give you the capacity to market your listings and services to key audiences?