Top 5 Tools for Real Estate Online Marketing

real estate lead generation

Now more than ever, REALTORS® are rapidly formulating creative their brand and online presence to generate more business. With lockdowns and social distancing in place, direct contact marketing is becoming obsolete. The smart agent is fine-tuning their platform for today’s audience by optimizing their virtual presence.   Here are 5 important tools every REALTOR® should be leveraging for real estate online marketing:   1. Facebook for Real Estate Lead Generation: Facebook offers nearly everything a REALTOR® needs to effectively share their content with an organic, engaged audience. Facebook is a highly targeted platform, pairing [...]

Why REALTORS® are Targeting Pre-Construction Condo Buyers in 2021


The pre-construction condo market is booming in 2021. More buyers than ever are looking to purchase pre-construction condos for multiple reasons: affordability, investment, and access to amenities.   1. Affordability In a seemingly unrelenting economy, many are turning to the most affordable options. This is where pre-construction condos shine. Compared to existing houses, purchasing a property prior to its construction allows the patient buyer to own a property that is as good as any that is already fabricated, but at a fraction of the price. Taking into consideration the rising cost of housing in North America with the [...]

Top 3 Real Estate Lead Generation Tactics for 2021


A major key to running a successful real estate business is the REALTORS®’ ability to simply reach the market. Like any business in buying and selling, the greater one’s reach, the greater one’s market. Therefore, maximizing reach is integral to a flourishing business. Here, we discuss some major marketing strategies that cannot be ignored when developing a real estate business. Note that we do not exclusively discuss only virtual tactics or traditional strategies. It is the marriage of the two that ensures your greatest success.   1. Livestreaming Over the last year and a half, the world grew accustomed to the immense [...]

The Best Real Estate Website Solution for New Agents


If you are a brand new agent and are looking for the best and most cost-effective lead generation platform to jumpstart your real estate business, get started with your very own lead magnet website with InCom. We offer full-featured real estate website solutions that are perfect for agents, partners, teams, brokerages and even franchises.     In fact, InCom has been featured in reputable real estate platforms including and Here, we’ve been cited as a top real estate website provider. We’re also the main provider for popular brokerages such as HomeLife, RE/MAX, Century 21, The Sutton Group, and Realty [...]

Virtual Viewership: Modern-Day Real Estate Marketing


The 2020 pandemic has radically changed the nature of work in nearly every field. The real estate market is no exception. We’re increasingly seeing upsides to this revolutionary change to the market. With real estate practices becoming predominantly virtual, viewing properties, sharing pertinent information, and distributing leads have become easier than ever.     1. Livestreaming Viewings   Formerly, virtual viewings were almost entirely relegated to photography. While static imagery can give you a rough idea of what a space looks like, we’re well aware of how different a space can appear from its photos in real life.   This is [...]

5 Instagram Growth Strategies for Real Estate Agents


Many real estate professionals are pushing to expand their digital marketing strategies, and for a good reason. People are using the Internet more than ever to find their dream homes in their area. While there is no shortage of ways to market your properties online, Instagram has lately become one of the more popular methods. Here are five tips to use Instagram real estate marketing to get leads, sales, and referrals. 1.Find & Add Relevant Hashtags Finding relevant hashtags for your Instagram posts is more intricate than you might think. It requires you to do some research to identify hashtags that your target market is following.  To [...]

Smart CRMs vs. Regular CRMs For Agent Websites

real estate crm

CRMs or customer relationship management systems are essential tools for real estate agents. They help you stay organized and manage your interactions. Without one, many of the top-producing agents would struggle to stay on top of their game.  But did you know there are different CRMs? Not all are created the same. There are smart CRMs and there are regular CRMs. Let’s explore the differences between the two so you can discover which one is right for you.   Regular CRMs Agents are busy people. We’re constantly interacting with customers, leads, and potential clients. Between emails, phone calls, virtual showings, and open houses, it [...]

What Successful Agents Have in Common in Real Estate Marketing


Becoming a top-producing real estate agent isn’t about luck. It’s about building the right acumen and knowing how to take your business to the next level. Discover what the most successful agents of 2020 have in common and how you can implement them to generate more real estate leads.    They Have a Lead Magnet Website Many agents have standard websites. They feature listings, offer simple property searches, and promote their services. But the top-producing agents use lead magnet real estate websites to help them convert leads and take their business to the next level.    A lead magnet website is a smart website built to boost real [...]

How Your Online Presence Affects Your Real Estate Success


Big changes arise during unprecedented times. The pandemic has undoubtedly affected millions of people and hundreds of industries. It has changed consumers’ buying habits and the way we search for information.  One of the biggest changes is everything going online. Everyone is using the internet to explore their options and make buying decisions. And the same applies to the real estate industry. As an agent, it’s especially important to build an online presence. Without a strong online presence, your business will suffer. Discover why and how you can build one for your real estate marketing success.   Clients Won’t Be Able to [...]

Why Now Is The Best Time To Start Your Real Estate Online Marketing


There’s no denying the pandemic has affected millions of people. It has changed the way we work and the way we relate to others. Practicing social distancing and adjusting to challenging situations has become commonplace. But just because times are uncertain doesn’t mean we can’t be productive. If you’re a real estate agent, now is the best time to start your online marketing. Discover why and how you can maximize your real estate marketing results.   Everything is Going Online With social distancing in place, people have stopped conducting face-to-face meetings. Everyone is now using the internet as their #1 source for real [...]