Lead generation and conversion has changed in this digital age we are living in. While many new communication methods have been added over the years, email marketing is still an essential part of a real estate agent’s follow-up in 2022(and beyond). When a lead submits their information on a portal or social media forms, they still enter their email address in addition to their name and phone number. For this reason, it is still vital you are following up with them via email. However, what types of messages should be sent?