Real Estate Lead Management 101

In a fast-paced real estate market, it is essential to stay on top of your incoming real estate leads, and develop an effective real estate lead management process. When someone buys a house, they live in it 10-13 years on average. Therefore, once you’ve converted a lead, even if it’s for a super hefty commission, chances are it will take several years or even decades before they actually need your services again.