How Real Estate Landing Pages Generate Leads: 8 Types Every Agent Should Know

A real estate landing page is a dedicated web page designed to attract and convert a specific type of real estate prospect, such as a buyer searching for homes, a homeowner looking for a property valuation, or someone monitoring price drops. Unlike a general real estate website homepage, a landing page is built around one audience, one offer and one action.

The most effective real estate landing pages match the visitor's search intent with something useful in exchange for their contact information. 

Price Drop Landing Page – The Newest Innovation for REALTORS®

real estate landing page

The real estate market in 2017 can be summed up with one word: volatility.  In the beginning of 2017, REALTORS® and consumers saw the prices skyrocket by more than 30% in comparison to the same time the previous year. Then all of sudden in April, after the Fair Housing Plan was introduced by the Ontario government, the record sales turned into a drastic drop. They have not reversed ever since.