Top Two Common Mistakes Real Estate Companies Make Online, and How to Fix Them

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Real estate companies may limit themselves online, especially in how they reach potential clients. After all, real estate is thought to be a people business. Sure, you can generate leads online, but the real deals happen when you meet prospective home owners and sellers in your office.  


The Mistakes:


1) Limited Visibility 


Maintaining an effective online presence goes beyond just hosting a website and creating social media accounts. To be more visible as a real estate company, you need to update your website with current information, maintain a weekly blog, and respond to queries on social media that pertain to you. 


2) Limited Marketing 


Another mistake real estate companies make is in their online marketing. Real estate companies either do not run ads in as many online spaces as they can, or the ads they do run are not reaching effective audiences.  


The Result of These Two Common Mistakes


As a result, it is understandable if a real estate company does not use online marketing as effectively as it could, in order to increase leads. Limiting your companys visibility and marketing can certainly paint a dour picture of online marketing and sales, as well as reinforce the physical aspect of the business offline.  


Luckily, even if you have not taken advantage of real estate online marketing in the past, there is no better time to start than today. 


The top two forms of real estate online marketing are the use of SEO, and Facebook ads, in order to reach larger audiences and gain more clients.  


The Fix:


1) The Use of SEO 


SEO, or search engine optimization, is a way to increase your visibility and ranking on search engines. While most people think of Google, other search engines that you may be interested in ranking highly on are: Bing, Yahoo, and DuckDuckGo. 


It may seem impossible at first to rank well on a search engine like Google, with billions and billions of links, but you can do it. In fact, Google even published guides to help companies tweak their content in order to rank well. 


2) The Use of Facebook Ads 


Facebook ads are cost-effective. You spend a little money and you can reach a global audience. They are simple to implement and you can receive advertising metrics with little effort. Facebook may seem like just a social media platform where people share photos of landscapes and grandkids, but the business potential there is huge.  


Individuals from every demographic purchase and sell homes. Regardless of the clientele you prefer, you can find them on Facebook.  


What Marketing Is, And Is Not 


Marketing is a grand strategy. The “strategies" people apply to strategy are really just tactics. SEO is a tactic. Facebook ads are a tactic. In the end, the grand strategy is to increase lead generation online by funneling an increase of online visitors from search engines and social media platforms. If you can do this, you will be able to overcome the two most common mistakes real estate companies make online: limiting visibility, and limiting content. 


Did you enjoy this blog post? 

Reach out to one of our Online Marketing Specialists to learn more about how we can help you grow your real estate business online.

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