In the competitive real estate market, you cannot afford to lose leads. Blown leads are a loss for you and a net gain for someone else.
With markets on the rise, the real estate industry is becoming increasingly competitive and inefficient real estate companies continue to lose leads to their competition.
Here are several reasons why you are losing leads and what you can do to try and solve it.
- Poor Social Media Presence
There is no denying the impact that social media has had on almost every industry in the B2C world.
A large portion of the old-guard of realtors continue to try and resist social media, but this is a massive mistake. Social media allows you to directly connect with potential buyers and sellers on their terms. Why would you pass on an opportunity like this?
BuzzSumo analyzed 1 million Facebook articles and found that those with images every 75-100 words were shared 2x more than those with fewer images. The same report also found that Facebook posts with images were shared 2.3x more and that tweets with images received 150% more retweets.
It isn’t hard to decide what side of that statistic you want to be on.
It only takes a few minutes to create a house listing post with pictures, but the value it provides is immense.
If you are ignoring social media, you are throwing away potential leads.
- Poor Networking
Networking isn’t easy. The idea of getting out there and talking to people is an uncomfortable thought for most, but it is something that is essential if you want to succeed as a real estate agent.
You have to invest in yourself if you want to succeed in this industry and that involves going to industry events, meeting potential buyers when they are ready to pursue a home, and even hitting the pavement and advertising your services in a neighborhood on foot.
Think about it like this. If you go to a specific neighborhood and place your promotional flyer at people’s houses, you may generate leads, but you could not say the same if you did nothing.
Networking takes a lot of effort. You can’t be lazy in the real estate industry because there are thousands of other realtors who are willing to work harder than you to generate leads and close deals.
- Poor First Impressions
First impressions are everything in the world of business. A poor first impression can drive your leads into the arms of your competition.
When contacting your leads for the first time, you have to provide a proper first impression, listen to their needs, and drive home your unique selling point and what makes you different from the rest of the pack.
You need to stick to whatever image you have created for your real estate company. Potential clients want consistency and they want to know that you will take care of their needs by drawing on the skillset that made you successful in the first place.
Are you ready to kickstart your real estate marketing efforts, generate leads, and close deals? InCom Real Estate is ready to help you take your real estate business to the next level. Have any questions? Contact us today.
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