Q&A: The Inside Scoop on Real Estate Lead Generation

When it comes to real estate lead generation there are so many distinctive questions that you as a realtor might have; well we are here to answer them. Lead generation can feel like a huge commitment if you do not understand the process and what it may lead to, so in order to minimize these risks we have put together what we think every realtor should know before starting a lead generation campaign.

 InCom is here to provide you with the best possible services at the lowest rate and with lead generation we try to squeeze every last cent out of your budget to get the best results possible. 

1.       How does Lead Generation work? 

Lead generation is a process of stimulating a product or service to a consumer base by using online marketing platforms to reach a large target audience. Over the years InCom has developed and collected large amounts of data that we use to make and modify all our client campaigns. Because we have such a strong knowledge of who our potential clients are we edit and customize each campaign to achieve the best possible results. 

We customize the campaign to your specifications and once approved we will monitor daily make sure everything is running smoothly. Since advertising platforms like Facebook and Google are always changing we will be keeping a close eye on the campaign and adapting as needed.

2.       How long does it take for leads to start generating?

There are many different aspects that may change the outcome of this question. For example, things like budget and location play a huge role in the rate that your lead generation campaign will progress in. Those who choose to advertise in a smaller populated location might progress faster than those advertising in a saturated market. On average it takes a couple weeks to get the campaign running and progressing accordingly.  

3.       What’s the difference between Facebook Ads and Google Ads?

In the past we have found that Facebook Ads have performed better for pre-construction campaigns, recruitment and branding. This is because we can incorporate visuals to better attract views. With Facebook we are also able to adjust the targeting to be very detailed and narrow down impressions based on user intent. Therefore the user might not be intentionally looking for a service but because of the dimensions we have set they might be more inclined to click them. 

Alternatively Google has great opportunity to reach those with high intent, meaning they know exactly what they are looking for. This allows us to target specific phrases or keywords as we have more concrete data on our audience. Because of these reasons, Google is a great platform for buyer and seller campaigns. 

One very important thing to note is that either platform can run any campaign, it mainly depends on budget and location in order to determine which platform will benefit you the best. 

4.       Buyer or Seller Campaign? 

The main question we ask realtors if they are unsure of whether they would like to run a buyer or seller campaign is “what is your real estate business goal?”.  There are benefits to both but it boils down to whom you would like to work with.

5.       How do I determine where I want to advertise? 

If you are unsure of where you would like to run your campaign, the first step would be to make a list of your top three-five locations. Once this is determined we can help you narrow down each location by providing you with statistics and data to help you make the best informed decision. Location plays a large role in lead source quantity, so be sure to put some serious thought into these locations. 

Choosing a location is important not only for the campaign but for your website as well. The campaign should be a reflection of the website, meaning if your website is displaying listings in Toronto, you do not want to run a campaign advertising in Vancouver. 

6.       Aside from lead generation, what else can I do to increase my google ranking?

There are a couple different additions you can add to your website to increase your Google ranking. 

1.       Have a blog & consistently post new content 

2.       Be sure to connect your social media 

3.       Have your website SEO certified

4.       Have all your contact information on the first page

5.       Obtain an IDX website

7.       What are ReCall Ads & why should we run them? 

ReCall advertising is a form of display advertising on Google. How it works is, before a user bounces from your website to another web page a cookie gets planted on their browse data. This cookie then follows them and pops up on websites that allow for advertisements to show. This is a very important step in lead generation as it increases traffic back to your website, google ranking (which not only will increase your ReCall ad campaign ranking but your lead generation campaign as well) and lastly the odds of someone converting on site. ReCall ads also increase brand awareness and brokerage awareness. Whether you are new to real estate or a seasoned vet there is always room to grow. Because of these reasons ReCall ads are a crucial part of online real estate marketing. 

8.       Is there a possibility to run ads on my own?

This is a personal decision but I would think twice before doing so. Facebook and Google are two massive platforms that are very intricate in the specifics on how they run. We would recommend leaving it to the professionals as our entire marketing department is fully certified in Google and Facebook ads and have obtained university degrees proving their knowledge. 


Still Not Convinced? Let the Numbers Do The Talking


When deciding on who your real estate website provider should be, there are a couple things you might want to keep in mind. Some companies will say and do everything to get you onboard with them but not prove their worth to you until you are stuck with them, but not iNCOM.  


Here we let the statistics do the talking and with 9500 satisfied clients on five different continents they are only saying good things. We also do not need to keep you under a contract which is why we offer a 30-day money back guarantee if you decide otherwise.


If you are looking for a boost in traffic to your website, you can count on iNCOM to provide you with plenty of additional business at a reasonable cost. At iNCOM Web & e-Marketing Solutions, we are well-versed in keeping your business ahead of its competitors.


Contact us today to learn more.



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