Smart CRMs vs. Regular CRMs For Agent Websites

real estate crm

CRMs or customer relationship management systems are essential tools for real estate agents. They help you stay organized and manage your interactions. Without one, many of the top-producing agents would struggle to stay on top of their game. 

But did you know there are different CRMs? Not all are created the same. There are smart CRMs and there are regular CRMs. Let’s explore the differences between the two so you can discover which one is right for you.


Regular CRMs

Agents are busy people. We’re constantly interacting with customers, leads, and potential clients. Between emails, phone calls, virtual showings, and open houses, it can be hard to stay up to date. We need to keep track of everyone’s information, take note of updates, and handle transactions on time. That’s why it’s important to work efficiently. You need to find ways to save time and energy where you can. This way you can dedicate your focus to building relationships while attracting real estate leads.  


CRMs help you keep track of your prospects and clients. They enable you to search through your client files and create profiles. You will have all this information stored in one place. You can update details and make adjustments when needed. It also helps you segment clients into groups and build relationships more easily.


These systems automate time-consuming tasks and streamline processes. You can use a CRM to synchronize information from various processes into one system. Integrate contact information, calendar events, and online transactions in one place. You can also link your social media channels and emails to the platform. Your data will all be in one place for easy access.


Smart CRMs

A smart CRM offers all these features. On top of this, they offer many features you wouldn’t find in the regular deal. First, they have identifiers to alert the user when their lead is online. Using this function you can reach out to leads more efficiently. You can catch them at the right time and increase the chances they will respond promptly. You can also organize different forms of communication into the system. These include call times, email drip campaigns, and appointment reminders.


A smart CRM automates the entire email follow-up process. Actions are assigned to triggers to send certain messages. All these emails are relevant to the behavior of leads and the searches they conduct. This way you won’t need to spend time typing emails sending the same information to recipients. The system will do it for you.  


These systems also track engagement with emails. They analyze open rates, click-through rates, bounce rates, and the number of unsubscriptions. You can use these metrics as feedback to analyze your campaigns. This is valuable information you can use to improve your strategy. And determine which emails perform best. You will know what works and what doesn't so you can improve your performance in the future.


Smart CRMs display similarities between properties. You can compare neighborhoods, prices, and property types your leads browse for. It will be easy to access listings they’re interested in and take note of similarities. You will have this information in a system that is functional and organized. Using this you will be able to understand your leads better. 

InCom’s website is equipped with a built-in CRM system with artificial intelligence. This technology makes it possible to automate activities, streamline processes, and generate reports. It’s easy to segment and communicate with leads based on their interests and behavior. The system uses IDX technology to pull in MLS listings and attract leads to your website. To learn more about our integrated CRM system, explore our fully-featured agent websites.


They Use Virtual Tools to Conduct Business As Usual

While the pandemic has significantly impacted the real estate industry that doesn’t mean everything should come to a stop. The best agents find ways to adapt to the circumstances and make the best out of any situation. They use virtual tools to conduct business as usual — without breaking restrictions.  


Take open houses for example. It’s against restrictions to have so many people together at once. But that doesn’t mean you can’t host one online. The top agents use live streaming platforms to showcase open houses online. This also helps them expand their reach by connecting with people in further regions.  


There are virtual tools for almost anything. You can find tools for managing tasks, CRM systems, and conducting virtual tours. There are also systems for electronic transactions and creating email campaigns. These tools have one thing in common. They're designed to make the life of the real estate agent a little easier. With the right tools, you can become more organized and stay on top of your game.


Did you enjoy this blog post? 

Reach out to one of our Real Estate Online Marketing Specialists to learn more about how we can help you grow your real estate business online.

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