There’s no denying the pandemic has affected millions of people. It has changed the way we work and the way we relate to others. Practicing social distancing and adjusting to challenging situations has become commonplace.
But just because times are uncertain doesn’t mean we can’t be productive. If you’re a real estate agent, now is the best time to start your online marketing. Discover why and how you can maximize your real estate marketing results.
Everything is Going Online
With social distancing in place, people have stopped conducting face-to-face meetings. Everyone is now using the internet as their #1 source for real estate information. Homebuyers and renters are searching for their dream properties online. Sellers are using the internet to find local agents. It’s fast, accessible, and COVID-friendly. Because of this, there are many leads to be discovered online. Build a strong real estate online marketing strategy and you will attract them to your website. From there you can captivate visitors with beautiful listings and strong CTAs.
Mortgage Rates Are Dropping
Since the stock market crash in March 2020, mortgage rates have gone down. They reached an all-time low at the end of last year. Rates became available for under 2.00%. According to the CREA, approximately 551,392 homes were sold in 2020. That’s a 12.6% increase from the previous year. Many Canadians took advantage of these rates by buying homes sooner than later.
To boost the economy, the Bank of Canada has also hinted at keeping the interest rate low at 0.25% until 2023. This means many buyers will be searching for their dream homes now. And many are looking to buy within the next couple of years. The industry is booming and now is the time to take action. With a high-quality online marketing strategy, you can attract these real estate leads to your website and convert them into clients. You just need to know which platforms and digital marketing strategies to use.
How to Build Your Online Marketing
Building a high-functionality website is vital for your online marketing. Make it visually appealing and easy for visitors to navigate. Include high-quality photos and videos of your most beautiful properties. Optimize it for faster loading speeds and make it user friendly. Create a local SEO strategy to increase your Google search rankings and gain more exposure.
Take advantage of social media to build your online presence. Get active on various platforms. Instagram, Facebook, and LinkedIn are great networks to focus on and are easy to link to websites. Design digital advertisements and email marketing campaigns to expand your reach. Don’t forget to maintain a blog section with valuable content visitors can discover. Post consistently and stay up to date with industry news.
Don’t neglect the power of email marketing. Email campaigns are effective for connecting with leads and building relationships with clients. You can segment leads into groups based on behavior and demographics. This will help you send emails that are relevant and personalized for recipients. You will achieve better performance results. And make sure to always provide value with your campaigns. You can educate clients on industry topics or share listings similar to what they're searching for.
You can also attract real estate leads by searching for them. Join forums and online communities where people are searching for homes and tenants. Search for groups in areas you work in. Take the time to answer people’s questions — your expertise will be highly appreciated. This is also a great way to build your name in certain communities and gain exposure. Put yourself out there and establish yourself as a thought leader people can trust. Even if they don’t need an agent now, they may reach out to you when they do.