Did you know that the number of real estate agents within the US is more than two million? Considering this, it can be stressful to think about how many real estate agents are out there and how you can make yourself stand out. Fortunately, you can stand out and turn website visitors into actual clients with the right digital marketing strategies, like having the best real estate landing page choices available to you through iNCOM.
This article will review the different real estate landing pages you can use in 2022 for your realtor business.
Finally, you can get more leads and clients, making your realtor business more successful than ever. Read on to learn more.
What a Real Estate Landing Page Is
Before we go into the different types of real estate landing pages you can use, we’ll review what a real estate landing page is. To get started, we have to explain what a landing page is. When you create a landing page, its goal is to convert the traffic of that page into leads.
The traffic arrives at the landing page when they’ve clicked on an advertisement or link. Having landing pages is a type of inbound marketing (where you bring potential clients to your business).
When it comes to attracting the traffic that will go to your landing page, there are different strategies you can use. These include email lists, social media posts, organic searches, and advertisements.
It helps to have an example. For example, let’s say that you’re looking for a photographer to take pictures of homes for your real estate website.
You might search for photographers in your area and come across some pages where you can learn more about real estate photographers and their work. Say you click on one that interests you.
When you go to this page, you might be able to scroll through some examples of the photographer’s work and learn about their process and services.
Then, in the end, they might invite you to set up an appointment to discuss your real estate photographer needs. This invitation would be an example of a call-to-action, also known as a CTA.
A Note on CTAs
When you use a CTA, you’re asking the visitors of a landing page to do something. This could be asking them to arrange a call or appointment with you, but it could also be asking for their contact information so you can add them to a mailing list.
Using a Real Estate Landing Page
Now that we’ve reviewed what landing pages and CTAs are generally, we’ll review what a landing page for real estate is. This is a landing page that someone in the real estate industry uses to attract specific clients. These clients could include, for example:
With a real estate landing page, you can target precisely the specific segments you wish to with the correct information. Then, once they’re on the landing page, you can use the CTA at the end to have them complete the steps you want them to.
Real estate professionals who can benefit from using real estate landing pages include buying agents, realtors, selling/listing agents, vacation rental platforms, and brokerage companies.
Real Estate Landing Pages to Use in 2022
Now that we’ve reviewed what a real estate landing page is, we’ll review what the best real estate landing pages you can use in 2022 are. These include home valuation, home search, and free content types. We’ll review each of these now in detail.
1. The Dream Home Landing Page
One of the real estate landing page types is the dream home landing page. With this real estate landing page type, you’re making it possible for potential clients to search for homes available for sale in a specific location.
The type of segment you’d be targeting when using this landing page is people looking to move into a new home for the first time or looking to move from their current home into a new one.
Additionally, if someone is thinking about moving to a specific area but isn’t entirely sure yet, they might be looking at these homes.
As you can see, this type of real estate landing page can get you quite a lot of traffic from many different segments you might be interested in.
You can find an example of the dream home landing page here.
Setting up the Page
To set up this page, make it possible for people to search the page of homes in a specific location.
For example, say they’re searching for a home in Chicago. They could put “Chicago” or a specific zip code in that area on the website.
When they put that information on the landing page, they would also provide you with their email address. Then, when a home went up for sale in their dream area, you could send them an update.
This would give you access to their email address. It would also help you build brand loyalty, as they would see you as a realtor who has direct access to finding homes in the area where they want to buy one.
2. The Price Drop Landing Page
Another real estate landing page you can use is the price drop landing page. With this type of landing page, a homebuyer searching for a home can find out when the home price drops in the area where they’re looking to buy.
Many homebuyers would be interested in this type of landing page. Those who have a tight budget will be especially interested in using a landing page such as this one. You can find an example of the price drop landing page here.
Setting up the Page
Like with the last type of landing page we covered, you would set up this page so that the person interested in finding out about homes that have dropped in price can put the specific location they’re looking for on the page.
However, when it comes to how they would get the information, this would look slightly different.
Instead of being given the results right away, they’d give you their email. Then, whenever there’s a price drop, you would send them an instant VIP alert.
In this case, you would be getting their contact information in exchange for you providing them with notifications regarding sudden price drops in homes in an area they’re interested in.
An additional benefit would be that they’d be very interested in these homes because of the suddenly lower price. So as a result, this could speed up business.
3. The Foreclosure Landing Page
The foreclosure landing page is another landing page type you can use. With this type of landing page, you can make it possible for homebuyers to find out about foreclosure homes that have just been listed.
This type of page would allow people looking for a better idea on a home in a specific area to find out about these opportunities to buy homes that have gone into foreclosure.
Like the last landing page type, this is a landing page that can draw in people whose budgets are more limited when buying a new home.
Note, however, that other people might be interested in this type of page. For example, sellers might want to know about foreclosures that are going on in their area.
Additionally, renters might be looking for a foreclosed home if it is a home they could end up renting out. You can find an example of the foreclosure landing page here.
Setting up the Page
To set up this page, make it possible for the people who visit the page to put in their contact information. Additionally, put in categories, they can select whether they’re a buyer, seller, or renter.
This will make it possible for you to create different email lists regarding foreclosures depending on the needs of the different audiences you’re reaching out to.
Then, you can send out an email newsletter in exchange for their emails regarding foreclosures in the area they’re looking to buy, sell, or rent.
4. Daily Email Alerts Landing Page
Another real estate landing page type is the email alerts landing page type. With this type of landing page, visitors will be able to get daily email alerts regarding listings in a specific area where they want to buy a home.
Homebuyers are one type of lead whose contact information you could get through this landing page type.
They might be hoping to get a home soon, but they also might not be in too much of a rush, hoping to find the right home for them after they become more familiar with homes for sale in the area.
Another type of lead you might be able to draw to this landing page type is someone interested in eventually becoming a homebuyer. They might want to learn more about the area before they make the leap.
You can find an example of the daily email alerts landing page here.
Setting up the Page
The setup of this type of landing page would be similar to the price drop landing page. You would make it possible for the person visiting the page to put in the specific area they’re looking to buy a home in.
In exchange, they would provide you with their contact information.
Then, you could create an email newsletter where you would send them their desired listings in the area they’re interested in buying homes in.
5. The Neighborhood Buzzer Landing Page
With this type of landing page, you could let the webpage visitors find out when their neighbours have decided to sell their homes. This can be useful for a different variety of people.
If someone who is a homebuyer wants to move into a new home while staying in their area, they will benefit from getting the information you’re neighbourhood buzzer offering.
This landing page would also be useful for drawing someone in who is trying to decide whether to sell their home now or do so later. Knowing how many homes are selling for in their neighbourhood can help them make this decision.
Additionally, if someone is thinking of selling their home and wants to have a good idea of how many homes are selling for in their area, this can help them get a better idea of how much to sell their home for.
You can find an example of the neighbourhood buzzer landing page here.
Setting up the Page
When setting up this page, you would make it possible for the website visitor to put in their address. They would also provide you with their email address. Then, you could send them an email alert whenever a home is selling in their neighbourhood.
You could set up your email alerts differently depending on the specific people you’re reaching, whether they’re home buyers, sellers, or trying to decide whether they want to sell.
Want Help With Your Landing Pages?
Now that you’ve learned about the different real estate landing page types you can use, you might want help with these pages.
Whatever information you need, we can help. At iNCOM, we’re experts when it comes to real estate websites.
iNCOM is ready to help you get started with turnkey real estate websites, real estate lead generation services, and real estate CRM. Book a free demo with us to learn more about our products and services.