Why Preconstruction Condo Websites are Essential to Real Estate Online Marketing

preconstruction condo website

Condos continue to grow in popularity in Toronto and throughout the GTA. But did you know that preconstruction websites are an essential tool for real estate online marketing? It’s true. 

Condos are great a great option for people who want to own something in the heart of the city, or other built-up areas. For some people, there is nothing better than a condo. Whether a condo is appropriate for your lifestyle depends on your needs. 


But What Makes Condos Great?

Two main reasons why condos are great, and why they sold very well in 2017, and will continue to do so in 2018, has to do with the power of real estate online marketing, as well as the value of condos in general. Condos are a great investment that tend to only appreciate in value (at least in Toronto and Vancouver).


Real Estate Online Marketing is Amazingly Effective

One form of marketing is subliminal marketing. This is marketing that is not obvious at first glance, but this marketing still persuades you to do something. If a shoe company publishes a commercial that focuses on helping alleviate childhood poverty by providing shoes to children in high-poverty areas, this is an example. The commercial may never even mention the shoe company at all, but you will notice that the kids are wearing specific shoes from a specific company.

The modern equivalent for real estate online marketing is the preconstruction condo website. This type of websites showcases the condo, everything you need to know about the building and its developer, and anything else you would want to know.

But one of the greatest benefits of the preconstruction condo website is that it allows you to create artificial scarcity, something that can drive increased sales and buzz for your projects and listings.


2018 is a Whole New Beast for Real Estate Online Marketing

This is a trend in advertising that has been increasing ever since the 1990s and the popularity of the Internet. Advertising is more public, more reachable, and more effective today. We have more data and analytics now than ever before, and each year the amount of data we have increases.

Real estate agents can more effectively pinpoint the types of people who want to purchase condos, and market exclusively to them, and preconstruction condo websites are a great way to do this. This is why you often see real estate agents being represented on social media like Facebook, YouTube, and Twitter.

As more and more people purchase condos, especially thanks to the effectiveness of real estate online marketing, less and less existing condos have become available. This means that prospective condos buyers must buy preconstruction condos. The great thing about preconstruction condos is their relatively cheaper purchasing price.


Marketing is Marketing

Condos will continue to sell well, even if they are sold while in a preconstruction state. Due to the increasing effectiveness of marketing over time, prospective buyers are enamored with the value that condos bring to their lives. If you consider it, there really is no difference between online marketing and any other form of marketing, beyond the medium where it is featured. 

In short, the reason why preconstruction condo websites are booming is the healthy amount of supply and demand that we covered in this article and the fact that preconstruction condos are a great tool to boost your real estate online marketing.


Did you enjoy this blog post? 

Reach out to one of our Real Estate Online Marketing Specialists to learn more about how we can help you grow your real estate business online.

Real Estate Marketing



Leave a comment

This question is for testing whether you are a human visitor and to prevent automated spam submissions.