The real estate industry is very cutthroat, which means having a solid online presence is a necessity. We are not talking about just any website – generic websites with mundane content is no longer a best practice. Top producers in real estate have personalized websites that are rich in unique, keyword-rich content, are customized for the particular needs of the communities they serve, and speak only of the agents and their brokerage company or agency.
The following are five must-have features that will personalize your real estate website design and real estate lead generation efforts.
Tip 1: About Me/Us
The About Me or About Us page is one of the most important elements of a real estate web design. This web page will inform all your visitors about who you are and what differentiates you from other realtors or companies. It is also a chance to describe your strong points and achievements. Top producers in real estate couple some of their copy with success stories, videos, testimonials, and imagery. This brings substance to your story and makes the reading more believable and personalized.
Tip 2: Customer Testimonials
Every potential client who visits your websites wants to know a little bit about you and the work you have done so far. Using testimonials either in audio, text or video format will turn your sales pitch into an unbiased and credible recommendation for your real estate services. Testimonials are effective because they help build trust and they aren’t salesy because they are not written in your voice. Additionally, testimonials also help overcome skepticism, especially among home buyers/home sellers who do not see the point in working with an agent or brokerage.
Tip 3: Information about the Communities You Serve
The first trait home buyers look for in an agent or brokerage is authority. They are looking to work with someone who knows the areas they work inside out. They also seek a person who will connect them with an area that accurately matches their criteria. The most effective way for you to add authority to your website is to add an informational blog. Each article/video should give a snapshot of what each community is about and what clients can come to expect when living in it. If you attended a recent event in the area, take some pictures and be sure to post them on your blog and social media accounts.
Tip 4: Useful Resources
The information you publish on your website must not be limited to property listings. Strive to make the website the one-stop shop for all your potential clients’ needs. Pack it with juicy content, such as Buyers’ and Sellers’ guides, mortgage calculator, home valuation, market reports etc. Check Google Trends at least once a day to see what topics consumers are interested in most. It's also helpful to offer useful tools like Neighbourhood Buzzer or Free Home Evaluation for instant email updates! You can learn more about these landing pages here.
Tip 5: Fresh Content
One way to improve your real estate website is to constantly update it with fresh content and up-to-date, reliable information. That can be accomplished through a combination of initiatives: blogging, press releases, and/or news reports. Even if you have old blogs that were written years ago, post internal links to updated articles in the event a consumer visits an outdated page. Another option is to post a small tidbit “update” at the bottom of an old article to inform clients of any changes.