6 Key Traits of All Top Producers in Real Estate

real estate marketing

What do real estate’s top producers know that you do not? How did they attain their top-producing success, and what secrets can you learn from them?  The following is a list 6 key traits that top producers have in common.  

1.      They build a network of connections:

Top producers in the real estate industry build strong networks of connections around them. They hold the belief that they are only as good as the people that they surround themselves with. The people that make it to the list include other real estate agents and brokers, potential buyers and sellers, appraisers, home inspectors, and mortgage loan agents etc.  While some producers share their list of companies and professionals they associate with on their website, others connect with them on LinkedIn to easily relay important information.


2.      They stay on schedule:

Sometimes life throws you a curveball and it becomes too difficult to handle unexpected obstacles. With too much to do and too little time to complete it, some REALTORS® feel overwhelmed and as if they are losing control of your daily routine. Between showings with clients and team meetings, it can be hard to stay on track and meet deadlines.

The top producers in the real estate industry prioritize the tasks that lead them to success and stay on schedule.  They set realistic expectations and communicate those expectations/deadlines to clients.  They also remove unnecessary, recurring meetings and delegate tasks whenever possible.  Divvying up work saves them time on things that may not require 100% of their attention.


3.      They are tenacious:

Being a top-producing real estate agent requires a dynamic work ethic. REALTORS® must be tenacious by pursuing every lead and aggressively marketing their clients’ properties to find success in the least amount of time possible. It is not just about putting in a lot of time—it is about working both proactively and productively, putting in the right amount of time, and doing whatever is necessary to make things happen.


4.      They diversify their marketing approaches:

Digital marketing is a true game changer in real estate marketing, and the top producers realize this. These days both buyers and sellers begin the real estate search on the internet. The internet has become a trusted medium for most of the required information, such as finding real estate and selling properties. The companies that do not have an online presence or are not active in promoting their listings and competitive edge online will lose their dominance to competitors.


5.      They Frequently Update their Real Estate Websites:

Your website is the gateway to the world. It is a powerful tool for reaching anyone, anywhere, and at anytime.  Every update you make to your website once it is published on the web plays a part in its interaction with visitors, customers, and the powerful search engines.  However, a static website without any recent updates may be viewed by search engines as a “dead” entity – with nothing new to offer. 

Simply put, if you update your website often with high quality content, search engines and clients will love it.  Top producers in the real estate industry update their listings on an as per needed basis, inform visitors with timely news and tips, and act as clients’ go to during the buying/selling process from beginning to end.


6.      They communicate well:

Nothing is more stressful for a home buyer or seller than an agent who does not communicate with them. The real estate process is time sensitive, and top producers realize this and act with an empathetic ear. They let their clients know right away where they stand and what they need to do in order to achieve goals. They also work with them to remove the barriers that stand in the way of closing the deal.



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