Top Producing agents are adopting new real estate online marketing strategies to generate more business online. Gone are the days spent door-to-door knocking, handing out fliers and sticking brochures on every nook and cranny around the city. Agents are opting-in for smarter, and more effective means of marketing.
Here are some of the things agents are doing to generate more business:
1. Price Drop Alert Landing Pages
To target more buyers interested in recently reduced listings, agents are using the Price Drop Alert landing page to capture leads. These landing pages are designed to locate MLS listings that have decreased in price over a period of time on the market. In order to unveil more reduced listings as well as price details, address and more, users are prompted to enter their contact information for exclusive access. Here is an example of a Price Drop Alert Landing Page.
2. Livestreaming tool
More and more buyers are looking for homes from the comfort of their own home. Agents are addressing this newfound need by offering livestreamed open houses via a link from their website. This makes home viewing easier, more accessible, convenient, and most importantly, safe. Plus, livestreamed open houses can be uploaded to a YouTube channel for extended viewing and mass exposure.
3. Drip Email Campaigns
Lead Generation landing pages and ad campaigns are the most effective when supplemented with a lead nurturing system. Oftentimes, leads inquire about properties when agents aren’t readily available to tend to a lead. This is why automated lead nurturing autoresponders and drip email campaigns are important. They optimize the customer experience and maximize the results while minimizing the work. This is how agents can increase their lead-to-sale conversion rate.
4. Advanced Map Search
Buyers have the ability to search for listings anywhere and everywhere all over the web. However, most real estate website search engines are limited in their capacity to uncover properties based on a buyer’s unique requirements. Limitations in search options can impair buyers from accessing listings already available in the MLS. Top Producers offer advanced map searches through their website that allow buyers to draw on the map, search by Days on Market, search by keywords, access SOLD listings, and even pre-construction condos. See example here.