Does your office have information to share with the public, agents, and prospective recruits? A great way to deliver valuable information in an easy-to-read format would be through a blog. Create a blog and post it on your office website to share opinions about the industry or other topics. This blogging feature is a great platform to include optimized keyword-rich information to boost SEO and engage with your guests. Establish your office as a source for expert advice and information, encouraging your guests to return.