SMS marketing is one of the fastest and most effective ways to reach prospects. Everyone receives texts without needing an app so information is guaranteed to reach them, and instantly. Here are a few benefits that real estate SMS marketing can offer:
1. Improved open rates
Text messages have substantially higher open rates in comparison to phone calls or emails. 98% of text messages sent are opened resulting in immediate and effective customer service.
2. Higher conversion rates
SMS garners higher conversion rates compared to other forms of digital or non-digital marketing platforms. People are more likely to engage with call-to-actions shared through SMS than via any other marketing performed through a different medium.
3. SMS marketing is cost-effective
Many cloud telephony providers like Twilio for instance, offer Bulk SMS options through an SMS API allowing real estate professionals to reach out to thousands of prospects and clients in just a few simple steps.
4. Optimum audience reach
In 2018, 52.2% of all online traffic was conducted through mobile phones worldwide. This means that SMS marketing is the leading choice of communication for many businesses, even outside the real estate industry.
5. Instant delivery
Receiving text messages does not require internet connectivity. It only requires an operational phone with service. Plus, with the heightened usage of phones, agents can reach larger target audiences right on their fingertips.