InCom's Real Estate Buzz

The real estate world is facing unprecedented times. Social distancing and covering up are slowly becoming the new normal and will be in place in the months to come. Fortunately, it appears that the worst is behind us. Slowly, but surely, we are moving in the right direction.   Despite the challenges, one thing is clear: There is no slowing down real estate professionals’ aspirations. You have remained resilient and steadfast in your commitment to serving your clients and communities during the CoVID-19 outbreak.  You have discovered and implemented, in a short period of time, innovative ways to hold open houses, list homes, complete [...]

As the CoVID-19 pandemic continues to disrupt the Canadian economy, the thought of how it will affect the real estate industry is probably at the top of your mind.  What are your options as a real estate agent or broker? How are you going to conduct your business while adhering to the social distancing rules and restrictions? What digital tools and strategies will give you the capacity to market your listings and services to key audiences? This blog post is all about providing answers to your questions about skillfully navigating the tough markets in the time of CoVID-19 and beyond. In it, our real estate marketing professionals share with [...]

In the last couple of months, the landscape of the real estate industry shifted. Now more than ever, it's paramount for all REALTORS® to have a real estate website and a strong online presence to keep their real estate business successful. Luckily, there are plenty of online tools available to make sure that REALTORS® continue to offer the same quality of customer service, facilitate online interactions, and generate more business.  Here are a list of recommended tools that REALTORS® should utilize during quarantine: 1. Virtual Street Views As REALTORS® and buyers have abstained from attending open houses, alternative methods of [...]

The best time for any marketing campaign is the spring-summer months. Spring real estate is the busiest time in comparison to the rest of year so you want to make sure you are ahead of the trend and start now. Whether you are within the Toronto real estate community, the California real estate community or anything in between the potential customer count, number of leads (quality leads) and conversion rates are more likely to increase with the warmer months coming into play.  As marketers we do say that you should be marketing all year long, even if your budget increases or decreases throughout the time, Google rewards ad-spend, so it is in [...]