InCom's Real Estate Buzz

If you consult an expert in any field as to what their greatest measure of long term success is, they will all give you one resounding answer: forming good habits. What does good habit-forming start with? Specificity. This includes being specific about your real estate business plan for 2023. 2023 is a year that is going to either make or break agents. You want to make sure you develop a real estate business plan for 2023 that will hone in on what it is you want to accomplish as an agent. Be specific with your intentions, and don’t wait till the clock strikes midnight on December 31st, 2022; start forming these habits NOW. However, as [...]

Lead generation and conversion has changed in this digital age we are living in. While many new communication methods have been added over the years, email marketing is still an essential part of a real estate agent’s follow-up in 2022(and beyond). When a lead submits their information on a portal or social media forms, they still enter their email address in addition to their name and phone number. For this reason, it is still vital you are following up with them via email. However, what types of messages should be sent? Here are a few ideas and real estate email scripts for you to use for your follow up with buyer and seller [...]

For many agents, their database of contacts and leads is their primary source of business and earning commissions. An agent is only as good as their pipeline. However, even if the agent's pipeline is full of contacts and incoming leads, they face a big issue. This issue is a "leak," or inefficiency, in maintaining and nurturing contacts effectively. In this article, we will cover a few of the most common issues we see and some ways you can fix them to nurture real estate leads and contacts in a manner that brings you more closings and GCI.  Not Using A CRM Software to Nurture Real Estate Leads(Or Not Using It Correctly) Using CRM(customer [...]

Real estate lead generation for buyers and sellers has two very important parts. The first is running the campaigns to get leads coming in. This is what most people focus on, but this is only half of the equation for successful real estate agents. The other half, lead conversion, is equally as important. When it comes to communicating and interacting with incoming leads, you want to make sure your message is clear and made with the intention to convert the lead into an appointment. In this day and age, we have found that some of the best response rates come from SMS text messages. In fact, we have seen many agents put a heavy focus on their [...]