Why Optimized Landing Pages are a Must-Have in Real Estate Marketing

real estate landing page

Real estate agencies, like any other type of business, must remain at the forefront of online advertising and marketing. This is mandatory if such businesses want to excel at online lead generation and sales conversions.     Using landing pages, a real estate agency can increase the amount of leads they generate over time, as well as increase their online customer base over time, by utilizing landing pages effectively. Real estate websites need to use advertising effectively if they want to showcase it. Here is how real estate websites can do this.    The Purpose of Landing Pages on Real Estate Websites Landing pages may or [...]

How Switching to HTTPS Can Improve Your Real Estate Marketing

secure real estate websites, HTTPS real estate website

The best real estate agents and agencies put their clients first. Not all “client first” approaches need to be proactive, some can be passive. Providing a great, and safe, online experience for your clientele is one of the simplest, and most effective things you can do to bolster your reputation passively.   Here’s how this works When you visit a site, any site, you are sending data from your browser to the site’s servers, and back. If you click a link, the command to open that webpage is followed if the link is still correct. If you login, your login details are verified and you are able to enter your account. If you enter [...]

5 Tips for Personalizing Real Estate Web Designs

real estate website design

The real estate industry is very cutthroat, which means having a solid online presence is a necessity.  We are not talking about just any website – generic websites with mundane content is no longer a best practice. Top producers in real estate have personalized websites that are rich in unique, keyword-rich content, are customized for the particular needs of the communities they serve, and speak only of the agents and their brokerage company or agency.    The following are five must-have features that will personalize your real estate website design and real estate lead generation efforts.    Tip 1: About [...]

Why Preconstruction Condo Websites are Essential to Real Estate Online Marketing

preconstruction condo website

Condos continue to grow in popularity in Toronto and throughout the GTA. But did you know that preconstruction websites are an essential tool for real estate online marketing? It’s true.  Condos are great a great option for people who want to own something in the heart of the city, or other built-up areas. For some people, there is nothing better than a condo. Whether a condo is appropriate for your lifestyle depends on your needs.    But What Makes Condos Great? Two main reasons why condos are great, and why they sold very well in 2017, and will continue to do so in 2018, has to do with the power of real estate online marketing, as [...]

Facebook Ads for Real Estate Agents: 5 Killer Ad Strategies

real estate facebook ads

Here are five super-effective tips to ensure you capture that ready-to-purchase audience on Facebook. -- Twenty years ago, real estate agents relied on direct mail flyers, networking around town, posting information on the supermarket and coffee shop bulletin board, and door-to-door knocking for real estate lead generation.    Today, these strategies are becoming ancient and ineffective. Most people that are grocery shopping or sipping coffee at the coffee shop are glued to their smartphones. Others are sitting at home chatting with their friends on Snapchat and Facebook, while their groceries are being delivered via Instacart. To [...]

A Simple Guide to Curating Real Estate News Off the Web

real estate website content

 A guide to curating content for your real estate website and blog and how to avoid penalties from major search engines, such as Google -- Do you have a blog attached to your website? Do you often share news from outside sources on your blog by copying and pasting the content in its entirety? Do you have old content on your website that no one reads because it is outdated?  This article may be of interest to you. In it, our Real Estate SEO specialists will guide you on how to properly curate news articles found on the web for optimized viewing.   Background Information about Real Estate SEO   As you are probably [...]

Why Real Estate Websites Need Lead Nurturing Email Campaigns

Email marketing is a great way for real estate websites to generate new leads. To learn about lead nurturing strategies that convert real estate leads into actual sales, we need to understand the basics of lead nurturing. Lead nurturing is a process that salespeople use to continuously engage their target demographics during the sales process.     At each stage of the process, the interested buyer will be provided with more and more information. The information is provided when it is relevant to the buyer at a certain stage in order to get them to progress to the next stage, or convert into a sale.    Real estate websites that [...]

How to HEAR, Respond, and Win Back Negative Reviewers

real-estate-reviews

The following is our real estate marketing winning “HEAR” strategy for turning negative reviewers into happy customers. -- As an active REALTOR® or broker in your community, there is always someone talking about you on the Internet, likely through online reviews. Positive reviews can help you gain a competitive advantage and win potential customers right away. Negative reviews, whether they are posted on Facebook, Yelp, or Google, can be costing you business. Negative online reviews sour potential customers towards your business and even shut your business down if left to fester long enough.  No one is saying you must [...]

Why Switching to HTTPS for Google is Important for Real Estate SEO

real estate websites

Google is now requiring HTTPS as a standard for all sites listed on its search engine. This is big news for any real estate company that is interested in improving their real estate SEO and real estate online marketing. If you are not using HTTPS, you should consider switching as soon as possible.    Why HTTPS Matters   HTTPS (HyperText Transfer Protocol Secure) beefs up your website’s security by ensuring that all data that passes through it is encrypted. This means that your website will be more secure from hackers or other security breaches.  If you collect login credentials for your users, personal information like addresses, or [...]

Millennials and the Housing Market: 4 Key Takeaways

social media marketing

Our real estate internet marketing professionals share 4 major takeaways every REALTOR® can learn from when marketing their services to the millennial generation. --- The millennials is the generation born between 1981 and 1999. By 2025, it will comprise of 75% of the workforce in Canada and the United States.  They will also make up the majority of home buyers in the coming decades as more and more of the generation gets married, settles down, and look to buy a home to house their growing family. Information about millennial interests and preferences is valuable to real estate companies as they market their services to a [...]

Pages

REQUEST A DEMO

YES I WANT A DEMO!

Please complete all the fields below and a sales representative will reach out shortly.