The Difference Between a Regular Website and a “SmartSite”

Just like every other industry, real estate websites have their own set of competitors. Some websites can be used for static reasons like branding and profiling while others are more dynamic giving you the most benefit to your dollar. Dynamic real estate websites often incorporate everything into one online marketing system. The problem that comes along with this type of development is the fact that not everyone can do it; and do it well.

 

Price Drop Landing Page – The Newest Innovation for REALTORS®

real estate landing page

The real estate market in 2017 can be summed up with one word: volatility.  In the beginning of 2017, REALTORS® and consumers saw the prices skyrocket by more than 30% in comparison to the same time the previous year. Then all of sudden in April, after the Fair Housing Plan was introduced by the Ontario government, the record sales turned into a drastic drop. They have not reversed ever since.

 

5 Tips for Personalizing Real Estate Web Designs

real estate website design
The real estate industry is very cutthroat, which means having a solid online presence is a necessity.  We are not talking about just any website – generic websites with mundane content is no longer a best practice. Top producers in real estate have personalized websites that are rich in unique, keyword-rich content, are customized for the particular needs of the communities they serve, and speak only of the agents and their brokerage company or agency.